Commercial Director to Zmarta Försäkring & Insplanet

The role 
Full P&L ownership for Zmarta Försäkring and Insplanet. Your mandate: transform insurance brokering into a digitally led, AI-first operation that delivers measurable improvement in conversion, margin and automation — you own the numbers. 

Responsibilities 

• Commercial ownership: Full P&L accountability; define and deliver the commercial roadmap. 

• Digital & AI-first execution: Deliver industry-leading digital customer journeys and drive AI-enabled automation across quoting, matching and customer communication. 

• Outcome delivery: Run disciplined, data-driven experimentation; scale what works and hold the team to clear ROI targets. 

• Distribution & partners: Own partner and distribution strategy, commercial terms and channel performance. 

• Team & stakeholders: Build and lead a compact, high-performing commercial team; align Product, Tech, Data and Marketing around commercial outcomes; represent the brands externally. 

Success measures 

• Sustained digital conversion and margin improvement. 

• Clear capture of cross-brand and group synergies. 

• A lean commercial organisation delivering predictable, scalable outcomes. 

Profile 

• +5 years senior commercial experience in insurance, insurtech or adjacent consumer financial services. 

• Proven track record improving digital distribution performance with demonstrable commercial results. 

• Technical fluency: comfortable with AI tools, data, experimentation frameworks and KPI design. 

• High analytical capability and ROI discipline. 

• Fluent English and Swedish or another Nordic language. 

• Pragmatic, outcome-driven leader who moves fast and holds teams to account. 

What we offer 

• Direct ownership of two consumer insurance brands with authority over Product, Tech and Marketing. 

• Access to group AI infrastructure, data and customer channels. 

• Performance-tied compensation in a fast, accountable environment where execution and measurable results matter. 

About Axo Group 
Axo Group is a private-equity-backed Nordic personal finance and comparison platform with offices in Sweden, Norway, Denmark and Finland — you’ll operate with brand autonomy while leveraging group resources. 

How to apply 
Send your CV and a one-page plan for your first 90 days (priorities, quick wins, KPIs) via axogroup.com/careers. Candidates who demonstrate immediate, measurable impact potential will be prioritised.