Americas Channel Marketing Manager

OPSWAT, a global leader in IT, OT, and ICS critical infrastructure cybersecurity, delivers an end-to-end platform that gives public and private sector organizations and enterprises the critical advantage needed to protect their complex networks, secure their devices, and ensure compliance. Over the last 20 years our commitment to innovative technology has earned the trust of more than 1,700 organizations, governments, and institutions globally, solidifying our role in protecting the world’s critical infrastructure and securing our way of life.

 

The Position

OPSWAT seeks a dynamic and results-driven Americas Channel Marketing Manager to lead and execute strategic marketing initiatives across our channel partner ecosystem in North America and Latin America. This role is ideal for a marketing professional with 3–5 years of experience in channel or partner marketing, who thrives in a fast-paced, collaborative environment and is passionate about driving growth through partner engagement. 

What You Will Be Doing

• Channel Strategy & Planning:  Develop and execute regional channel marketing plans aligned with business objectives, sales goals, and partner needs. 
• Partner Enablement:  Create and deliver marketing programs, toolkits, and campaigns that empower partners to drive demand and increase brand visibility. 
• Campaign Execution:  Manage co-marketing initiatives, including joint campaigns, events, webinars, and digital programs with key partners. 
• Partner Portal Management:  Own and maintain the partner portal content, ensuring it is consistently updated with relevant campaigns, sales playbooks, and enablement materials. 
  • Collaborate with internal teams to curate and publish assets tailored to partner needs. 
  • Monitor portal engagement and optimize content based on usage data and partner feedback. 
  • Ensure timely localization and accessibility for regional audiences as needed. 
• Partner Communication:  Lead ongoing communication efforts with channel partners to ensure alignment and engagement. 
  • Develop and distribute a monthly partner newsletter featuring key updates, new campaigns, product launches, and success stories. 
  • Coordinate and manage event communications, including invitations, reminders, and follow-ups for webinars, trainings, and in-person events. 
  • Maintain consistent messaging and branding across all partner touchpoints. 
• Performance Tracking:  Monitor and analyze campaign performance, partner engagement, and ROI; provide actionable insights and optimization recommendations. 
• Cross-Functional Collaboration:  Work closely with sales, channel sales, solution engineering, product marketing, and global marketing teams to ensure alignment and consistency across all touchpoints. 
• Budget Management:  Oversee channel marketing budgets, MDF (Market Development Funds), and ensure efficient allocation and reporting. 
• Travel & Event Support:  Support and attend key partner and industry events across the Americas region. 
  • Up to 25% travel is required to support in-person partner meetings, events, and field marketing activities. 

What We Need From You

• Bachelor’s degree in Marketing, Business, or related field. 
• 3–5 years of experience in channel marketing, partner marketing, or B2B marketing. 
• Proven success in developing and executing partner marketing programs. 
• Strong understanding of the Americas market landscape and partner ecosystems. 
• Experience managing partner portals or digital content platforms. 
• Excellent communication, project management, and analytical skills. 
• Experience with marketing automation platforms, CRM tools (e.g., Salesforce, HubSpot), and partner portals is a plus.