Manager, Global Brand Strategy & Consumer Engagement

Our Story

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.  

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace. 

What You’ll Do

The Manager, Global Brand Strategy & Consumer Engagement role is a key contributor to the strategic development of our 360-degree Go-To-Market (GTM) strategies across launches and brand initiatives, creating standout brand experiences in today's dynamic market. As a key member of the Global Consumer Engagement team, this role conceptualizes and develops campaign frameworks, buzz-building activations, and cross-functional alignment to ensure global consumer relevance and engagement.

This role reports to the Executive Director, Global Brand Strategy & Consumer Engagement. 

What You’ll Be Working On

• Manage the release and implementation of global marketing frameworks through well-structured toolkits including messaging, paid media assets, in-store assets, e-commerce assets, press releases, influencer guidelines, and activation concepts.
• Connect with cross-functional stakeholders to deliver clear tools for go-to-market launches across regions and channels.
• Support major launch 360 strategy, while also taking the lead on smaller-scale projects. Ensure each initiative is strategically aligned with our overarching brand goals.
• Work closely with various departments, including Global Product Marketing, Trade marketing teams and Creative teams, to ensure alignment and coherence in all marketing efforts.
• Manage & assist in crafting creative briefs for assets that meet the goals of the program across multiple platforms inclusive of best-in-class examples and soliciting cross-functional team feedback.
• Support agency briefing for brand and consumer engagement tactics, including launch activations, media, social, and influencer.
• Support the Director in the implementation of new digital and experiential strategies, ensuring cohesive storytelling and branding.
• Regularly assess global trends and competitive activities, integrating these insights into marketing strategies.
• Assist in the planning and execution of event guidelines and partnership proposals as needed.
• Issue launch newsletters and impactful recaps for activations.
• Support the management of the vendor & invoicing process of the Global Brand Strategy & Consumer Engagement budget lines.

• Support seasonal product storytelling and marketing campaigns.

• Manage collateral & nonsaleable forecasting with PDR teams ensuring forecasts and budgets are in sync. Shipment orders are placed to fuel global consumer engagement initiatives.

Must Haves

• Bachelor's degree in Marketing, Business, or related field
• 3+ years of experience in integrated marketing
• Experience developing and executing GTM strategies, preferably in the beauty or CPG industry
• Strong organizational and problem-solving skills
• Exceptional cross-functional collaboration skills
• Proficiency in marketing analytic tools
• Excellent communication and presentation skills
• Solid written and verbal communication skills

#LI-hybrid

Salary Range$90,000—$100,000 USD

Why Sol de Janeiro?

• Competitive salary and bonus program
• Flexible hybrid work environment with opportunities for collaboration and growth
• Inclusive cultur