Senior Writer

Job Title:

Senior Writer

Role Overview:

We are seeking a dynamic and experienced Senior Writer to join our Creative Marketing team to lead our content strategy and creation. This role involves crafting compelling and effective marketing content that aligns with McAfee’s brand voice and drives meaningful growth, engagement and retention with our products. The ideal candidate will have a proven track record in content creation and editing for marketing.

This position is remote (United States based), with some travel to major San Jose and Dallas hubs. We will only consider candidates currently in the United States and are not offering relocation assistance.

Key Responsibilities: 

• Content Strategy: Develop and execute on a content strategy that aligns with growth objectives and each stage of the customer lifecycle. 

• Content Creation: Develop engaging and persuasive content for marketing channels including brand and performance marketing, blog posts, email campaigns, social media updates, product descriptions, and more. 

• Editing and Proofreading: Review and refine content created by team members to ensure clarity, consistency, and adherence to brand guidelines. 

• SEO Optimization: Incorporate SEO best practices into content creation to enhance visibility and search rankings. 

• Research: Conduct thorough research to ensure content accuracy and relevance, staying updated on industry trends and consumer interests. 

• Brand Consistency: Maintain a consistent brand voice and style across all marketing materials. 

• Performance Tracking: Monitor and analyze content performance metrics to inform and optimize future content strategies. 

• Collaboration: Work closely with the marketing team, product managers, designers and cross-functional teams to develop content that supports marketing campaigns and product launches. 

Experience:  

• Experience creating content for diverse marketing channels, including acquisition and retention marketing campaigns, consumer websites, social media, email, and print.  

• 7+ years of experience in content writing, editing, or a related role, preferably within the technology or cybersecurity industry. 

Skills:  

• Exceptional writing, editing, and proofreading skills with strong attention to detail. 

• Excellent communication and collaboration skills. 

• Creative thinking and problem-solving abilities.  

• Strong understanding of SEO principles and content optimization techniques and best practices. 

• Ability to work independently and manage multiple projects simultaneously. 

• Proficiency in using content management systems (CMS) and marketing tools. 

• Experience managing copywriters. 

• Experience in a fast-paced, deadline-driven environment. 

Industry Knowledge: Familiarity with cybersecurity topics and trends is a plus.

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