Head of Advisor Performance & Development

About Fora

Fora is the modern travel agency, redefining what it means to be a travel advisor in today’s world. We’re a next-generation platform that provides a comprehensive, business-in-a-box solution—combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships—all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.

At the heart of Fora is our mission: to enable 100,000 entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that’s both profitable and aligned with their passions.

Our platform combines innovative technology with the human touch, offering:

• Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.
• A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
• Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
• Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors’ offerings.

Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 100+ full-time employees based in downtown New York City. We are proud to be backed by an incredible group of investors, including Forerunner Ventures, Insight Partners, and Heartcore Capital, whose support underscores our commitment to building a platform that not only revolutionizes the travel industry but also creates meaningful opportunities for individuals everywhere.

Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally.

About The Role

The Head of Advisor Performance & Development will act as the General Manager for Pro and Fora X Advisors, focusing on driving their growth and success. This role involves defining clear success metrics, developing programs to enhance entrepreneurial skills, and building robust internal operations. Reporting to the Head of Advisor Experience, you will lead this advisor segment and achieve key performance indicators (KPIs) specific to this group.

Pro and Fora X Advisors are more established advisors with a more robust book of business.

Key Responsibilities

• Develop and implement a comprehensive business plan and roadmap for the Pro and Fora X cohort, defining strategic goals, key milestones, and success metrics that align with Fora’s overall growth and innovation strategy.
• Analyze operational metrics to identify improvement opportunities and make data-driven decisions that accelerate advisors' business growth.
• Design and execute Pro- and X-specific skill-building programs with detailed project plans, efficiently managing resource allocation and coordinating cross-functional teams, including product, operations, marketing, and finance.
• Establish and maintain robust communication systems for Pro and Fora X advisors through WhatsApp, Forum (Circle-based digital community), and email, ensuring clear understanding of opportunities and responsibilities.
• Serve as a thought leader within the Fora community, promoting travel industry best practices and facilitating knowledge sharing. Act as the primary leader for Pro and X advisors and when working partners and internal teams on relevant projects.
• Partner with cross-functional partners to enhance retention and build community engagement, leveraging insights to refine programming, products, and initiatives.
• Conceptualize, execute, and measure the impact of Pro- and X-specific in-person experiences in collaboration with the Advisor E