Manager, Lifecycle Marketing – Campaigns & Experiences

CircusTrix dba

Sky Zone

Manager, Lifecycle Marketing – Campaigns & Experiences

Full-Time

Hybrid in Dallas, TX, or Remote in O&O States

Department: Commercial

Reports to: Director, Digital Experiences

Travel: N/A

FLSA: Exempt

____________________

ABOUT US:

CircusTrix is the leading indoor active entertainment company in the U.S., operating and franchising over 270 parks with more than 500,000 members and 60+ attractions. We create fun, high-energy experiences for all ages while hosting thousands of memorable birthdays, team events, and school parties each year. Recognized by Franchise Times and Entrepreneur, our success is driven by a culture of curiosity, creativity, and growth. At Sky Zone, we empower builders, problem-solvers, and lifelong learners to explore bold ideas, challenge assumptions, and make a meaningful impact—creating a place where imagination thrives and people are inspired to grow.

POSITION OVERVIEW: Sky Zone is seeking a Lifecycle Marketing Manager — Campaigns & Experiences to own and scale our CRM campaign calendar across email and SMS. This role will be responsible for strategizing, planning, executing, and optimizing campaigns that drive awareness, traffic, repeat visits, bookings, and membership growth, while operating with a holistic view of the customer lifecycle. This role requires someone who is equal parts strategy and execution, overseeing the full marketing calendar while also developing campaign-level strategies and plans that drive specific business outcomes.

This role requires a strategic, data-driven marketer who exercises independent judgment and discretion in leading campaign planning, build and execution, testing, and performance analysis across key business initiatives, and who is accountable for the outcomes of those decisions as an owner of the lifecycle marketing function.

RESPONSIBILITES:

Lifecycle Strategy & Execution:

• Own the strategy, planning, timing, development/build, QA, and scheduling of promotion, limited time offer, rapid response, new park opening, and other ad hoc CRM campaigns across email and SMS
• Plan and execute promotional campaigns, traffic driving discounts and events, and seasonal/tentpole initiatives
• Lead campaign strategy for new park openings, retrofits, and key business initiatives, setting direction and making autonomous decisions on approach with minimal day-to-day oversight
• Build and deploy park closure, emergency, or other rapid response communications
• Develop targeted campaign strategies based on audience segmentation and business goals
• Ensure campaigns are aligned with lifecycle programs and the overall guest and member experience
• Determine potential process, scale, and platform enhancements to continue innovating and evolving lifecycle marketing efforts

Data & Performance Optimization:

• Analyze campaign performance metrics (engagement, conversion, revenue) to track success and learnings and optimize future campaigns
• Develop and execute A/B testing strategies across messaging, timing, and offers
• Partner with Data Ops to ensure accurate segmentation, targeting, and reporting
• Identify opportunities for greater personalization and targeted messaging with existing data, and determine additional data requirements for future enhancements
• Operate within deliverability and audience guardrails defined by the Journeys Manager

Platform Operations & Franchise Support

• Maintain campaign and journey documentation, templates, and system hygiene within Braze to keep operations organized.
• Serve as the primary point of contact for franchisees using a distributed marketing platform, providing guidance and support for local campaign execution and best practices.
• Collaborate with lifecycle managers and agency partners to support execution needs across corporate and franchise campaigns.

Collaboration & Innovation:

• Partner with brand, digital, IT, and growth teams to align messaging and timing across channels
• Partner with Operations and Field Leadership to align lifecycle campaign timing, messaging, and offers with in-park execution, staffing capacity, and the on-the-ground guest experience
• Support seasonal and peak business initiatives (e.g., summer, back-to-school, holiday) by proactively aligning CRM campaign strategy with business priorities and capacity constraints
• Collaborate with agency partners on campaign strategy, creative, and execution
• Cross-functionally align with other internal and external teams to ensure cohesion, m