Marketing Manager, Agent Growth

About Liveops

Liveops is redefining what outsourced customer service means in a modern, always-on world, built on the belief that genuine connection drives brand loyalty. For over 25 years, we’ve paired cutting-edge technology with trusted, remote, and empathetic human expertise to deliver agile, high-touch customer support solutions that scale with precision and care. As pioneers in the flexible workforce model, we bring global reach with unmatched adaptability—helping brands meet customer needs, anywhere, anytime. From complex interactions to seasonal surges, we proudly serve Fortune 500 and enterprise clients—delivering personalized experiences that earn trust and drive lasting impact. It’s not outsourcing; it’s outsmarting. To learn more, visit www.liveops.com. 

Liveops is seeking a strategic, creative, and results-driven Marketing Manager, Agent Growth to lead the marketing strategy behind one of our most valuable assets—our independent contractor agent community.

This role is responsible for building and executing integrated marketing programs that attract, engage, and retain high-quality agents while strengthening the Liveops brand in the marketplace. Working closely with Talent Acquisition, Creative, Communications, and external agency partners, you'll develop campaigns that align with hiring priorities while creating a compelling experience for prospective agents.

We're looking for a marketer first, not a recruiter. The ideal candidate combines strong B2B marketing fundamentals with consumer marketing experience and understands how to build brands, create engaging content, manage agencies, and optimize digital experiences that drive measurable growth.

This role also supports broader corporate marketing and client marketing initiatives making it an integral member of the Marketing organization.

What You'll Do

Develop Agent Marketing Growth Strategy

• Own the annual and quarterly marketing strategy for agent marketing.
• Build integrated marketing plans aligned to Talent Acquisition hiring priorities.
• Develop campaigns that strengthen the Liveops agent brand and improve applicant quality.
• Partner with Talent Acquisition to anticipate sourcing needs and adjust marketing content strategies accordingly.
• Partner with Agent Experience to utilize internally created content (agent testimonials, agent of the month spotlights) on external channels.
• Measure performance and continuously optimize campaign effectiveness.

Own the Agent Marketing Content Strategy

• Develop and manage the agent marketing editorial calendar.
• Create campaigns that tell authentic stories about the Liveops agent experience.
• Partner with Creative to produce digital ads, videos, landing pages, social content, email campaigns, and other marketing assets.
• Coordinate messaging across paid, organic, website, PR, and recruiting channels.
• Ensure messaging remains consistent across all agent touchpoints.
• Establish governance and content approval processes to ensure agent-facing and recruitment messaging remain compliant and brand-consistent.

Lead Digital Marketing Programs

Own the performance of the entire digital marketing ecosystem supporting agent growth, including:

• Paid social
• Organic social
• Recruitment website
• Landing pages
• Search Engine Optimization (SEO)
• Generative Engine Optimization (GEO) / LLM visibility
• Conversion rate optimization
• Reputation management

Manage External Marketing Partners

Serve as the primary relationship owner for external marketing vendors pertaining to agent marketing, including:

• Paid media agency
• SEO/GEO partners
• Reputation management vendors
• Digital marketing partners
• Establish campaign objectives, review performance, optimize budgets, and ens