Customer Marketing Manager

We are hiring Rockstars to join our Sauer Brands team!


Overall Goal of Position:
We are seeking a strategic, insight-driven Customer Marketing Manager to lead customer activation and shopper marketing initiatives for Mateo’s, Spices and Kernel Season’s across key retail & Away from Home customers.

Job Summary:
This role will translate brand strategies into tailored, insight-led customer programs and tools that drive retail execution and accelerate brand expansion and category growth. The Manager will work cross-functionally with Sales, Brand Marketing, Revenue Management, and Category Management to ensure best-in-class activation and flawless in-market execution. The position will report to the Director, Customer Marketing & Category Management and will be in the Commercial/Sales department.

Key Duties and Responsibilities:
• Customer Marketing & Sales Strategy
◦ Serve as the primary Sales representative for Mateo’s, Spices and Kernel Season’s BMT, translating brand objectives into customer-focused strategies.
◦ Develop pricing, trade, and promotional strategies that align with brand positioning and drive incremental growth.
◦ Translate brand plans into insight-led customer-ready strategies and selling tools
◦ Build and maintain innovation sales projection models (Size of Prize based on ACV and velocity assumptions) to support new item launches and retail sell-in.
◦ Represent Mateo’s, Spices and Kernel Season’s brand strategies in key customer meetings and planning sessions.
• Retail Activation & Customer Planning
◦ Lead the development of customer-specific plans, sell-in stories, and promotional calendars that bring brand initiatives to life at retail.
◦ Partner with Sales, Finance, and Marketing to ensure seamless alignment on priorities, KPIs, and execution timelines.
◦ Coordinate the creation of tools, presentations, and reports to support customer meetings and annual joint business planning (JBP).
• Performance Tracking & Optimization
◦ Track in-market performance of Brand MAPS, programs, promotions, and new item launches; identify and recommend course corrections to maximize results.
◦ Develop and manage reporting dashboards and scorecards to monitor key metrics, ensuring delivery against targets and ROI expectations.
• Cross-Functional Collaboration
◦ Work closely with Revenue Management to optimize pricing and promotional guardrails in line with trade spend objectives
◦ Engage with Brand Marketing and Category Management to integrate shopper insights and category trends into customer-facing plans.
◦ Act as a liaison across Sales, Marketing, and Finance to drive accountability and deliver best-in-class activation in market.
What We Are Looking For:
• Personal Characteristics
◦ Entrepreneurial drive and the desire to “build a business”
◦ Outgoing, energetic, and results oriented personality
◦ Overall confidence in one’s abilities and comfortable communicating the facts
◦ Smart, creative and inquisitive
◦ Integrity-Does the right thing even when no one is looking
◦ Disciplined approach, and accountable for KPIs
◦ No excuses mindset and Dependable team player with positive attitude
◦ Personal values that mesh with SBI values
• Performance History
◦ Documented history of making improvements in assigned work area/responsibilities
◦ Stellar references based on contributions and performance
◦ Demonstrated proficiency in the following areas:
◦ Strong analytical skills and experience using syndicated data tools (IRI, Nielsen) and shopper insights to build retailer-focused plans
◦ Proven ability to develop and execute retailer activation programs that drive brand and category growth
◦ Excellent communication, collaboration, and project management skills
◦ Proficient in Excel and PowerPoint; experience with trade planning or data visualization tools (Power BI) a plus
• Education & Experience:
◦ Bachelor’s degree in Business, or related field; MBA a plus
◦ 3-5+ years of progressive experience in CPG customer marketing, trade marketing; experience with salsa, snack, or condiment categories preferred
• Other:
◦ Location: Richmond, VA