Senior Director I, Franchise Leadership - Swire (MAP USA)
The Coca-Cola CompanyAbout the role
Location(s):
United States of AmericaCity/Cities:
DraperTravel Required:
26% - 50%Relocation Provided:
YesJob Posting End Date:
September 23, 2025Shift:
Job Description Summary:
Position Title: Senior Director I, Franchise Leadership - Swire (R-127965)
Department: Franchise Leadership, Mountain Arctic Pacific USA (aka Swire & Mainstream)
Reports To: VP, Franchise Leadership
Primary Job Location: (USA) Candidates must be currently located in or willing to relocate to the Salt Lake City, Utah area.
Travel: This role requires 25 – 50% travel, with an expectation to be in the office 3 days a week.
Education: Bachelor’s degree required; Master’s degree is preferred.
Preferred Experience: Minimum of 10-15 years of experience in franchise operations or a similar leadership role within the CPG industry.
Position Overview:
At The Coca-Cola Company, we are proud to be the world’s most recognized brand, driven by a purpose to refresh the world and make a difference. We are seeking a strategic and relationship-driven leader to join our Franchise Leadership team as a Senior Director of Franchise Leadership.
This position is a pivotal role responsible for territories within a Top 10 NAOU bottler as well as Mainstream bottlers. You will provide strategic oversight and leadership within an assigned geographical and bottler territory(ies)
The ideal candidate will bring deep expertise in franchise operations, commercial strategy, and cross-functional leadership. You will serve as the primary Coca-Cola representative to bottler leadership, driving alignment, execution, and performance across key business objectives, including topline growth, market share, and volume. This role requires a strong command of franchise functional skills, including system economics, commercial execution, business planning, and value creation. If you thrive in a fast-paced, relationship-driven environment and are passionate about leading through influence and innovation, we invite you to explore this opportunity.
What You’ll Do for Us
Key Responsibilities:
1. Strategic Leadership & Franchise Management
Serve as the 360-degree “face of Coca-Cola” to bottler heads within assigned territories.
Lead the development and execution of strategic plans aligned with corporate goals and the Annual Business Plan (ABP).
Drive bottler strategies to achieve topline revenue, market share, volume, and other key performance indicators.
Apply franchise functional skills to optimize system economics, value creation, and long-term growth.
2. Performance Management & Business Planning
Establish and monitor performance metrics, proactively adjusting plans to meet evolving business needs.
Lead annual and quarterly business planning processes with bottlers, ensuring alignment and accountability.
Leverage market trends, consumer insights, and competitive intelligence to inform strategic decisions and optimize outcomes.
3. Operational Execution & Commercial Strategy
Ensure executional excellence by managing controllables and identifying performance gaps.
Partner with bottlers to drive commercial execution across channels, packages, and pricing strategies.
Lead corrective action planning with urgency and precision to maintain momentum toward goals.
4. System Stewardship & Support Function Leadership
Accelerate the effectiveness of key support functions by fostering cross-functional collaboration and engagement.
Provide strategic guidance and resources to ensure support teams are aligned and empowered to deliver results.
Steward system health through governance, capability building, and joint value creation initiatives.
5. Relationship Building & Stakeholder Engagement
Cultivate strong, trust-based relationships with bottlers, internal stakeholders, and external partners.
Represent Coca-Cola’s values of transparency, integrity, and ethical leadership in all interactions.
Influence and
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