Senior Field Marketing Manager Europe (F/M/X)
SkeepersAbout the role
About Skeepers:
At Skeepers, we're pioneering the future of brand-consumer relationships through our comprehensive UGC solution suite. As a European leader in shopper engagement, we empower brands globally to forge authentic connections, enhance engagement, and drive significant sales growth. Join us to be at the forefront of UGC innovation and help shape the future of digital marketing.
Role Overview:
We're looking for a dynamic and senior Senior Field Marketing Manager Europe based in Paris to lead our field marketing efforts across France, Spain, Italy, and Germany (and eventually more countries in the future).
You'll play a pivotal role in understanding each local market, adapting our marketing strategies to drive growth, and working closely with our central teams to tailor campaigns that resonate across different cultures. Your expertise in SaaS marketing will guide our event selection, content strategies, and overall marketing approach in these key regions.
Key Responsibilities:
- Develop and implement tailored marketing strategies for France, Spain, Italy, and Germany to support Skeepers' growth objectives.
- Collaborate with central marketing teams to define impactful campaigns, ensuring local relevance and engagement.
- Manage and oversee field marketing initiatives, including event planning, content strategy, and social media engagement.
- Utilize data analytics to drive decision-making, measure campaign effectiveness, and optimize strategies.
- Lead and develop the field marketing team, fostering a culture of excellence, innovation, and collaboration (Team of 3)
- Liaise with PR agencies in each region to support Skeepers' media presence and public relations efforts.
Requirements
Requirements:
- 6-10 years of experience in SaaS marketing, with a strong preference for candidates with field marketing expertise.
- Fluent in French and English. Knowledge of either Spanish or Italian will be a plus
- Demonstrated ability to understand and adapt to various country markets and consumer behaviors.
- Exceptional collaboration skills and track record working with sales
- Data-driven mindset with experience in leveraging analytics to inform marketing strategies.
- Excellent communication skills, both written and verbal, with an aptitude for content review and social media engagement.
- Bachelor's degree in Marketing, Business, or related field.
Benefits
What We Offer:
- A chance to be part of a leading European tech company redefining the UGC landscape.
- Opportunities for professional growth and development within a supportive and innovative environment.
- A collaborative team culture that values creativity, diversity, and dynamic thinking.
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