Director, Strategic Pricing & Value Realization, Residential

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Director, Strategic Pricing and Value Realization leads the design, implementation, and optimization of pricing strategies across the organization to ensure long-term market expansion and enable profitable growth. This role elevates pricing from a functional capability to a strategic growth lever, ensuring that Generac maximizes revenue, profitability, and customer loyalty across all channels.

Major Responsibilities

• Defines and executes Generac’s pricing and value realization strategy, ensuring alignment with corporate objectives, market positioning, and customer value creation

• Serves as the executive authority on pricing, advising business unit leaders and senior management on pricing structures, revenue models, and monetization opportunities

• Anticipates and adapts to macroeconomic, competitive, and regulatory shifts that impact pricing strategies

• Drives enterprise-wide initiatives to enhance revenue growth and margin expansion through strategic pricing, bundling, and promotional frameworks

• Establishes and manages governance for MSRP, MAP, and promotional pricing to ensure consistency, transparency, and profitability across channels in the residential businesses

• Leads strategic scenario planning and predictive modeling to guide executive decision-making on pricing actions and trade-offs

• Oversees advanced pricing analytics, consumer elasticity modeling, and competitive intelligence to inform enterprise pricing strategy

• Guides the use of AI/ML, predictive analytics, and algorithmic pricing engines to enhance responsiveness, scalability, and accuracy of pricing decisions

• Partners with Product Management, Marketing, and Sales leaders to integrate pricing strategy into product lifecycle planning, go-to-market strategies, and commercial execution

• Collaborates with Finance, Operations and Supply Chain leaders to align pricing with demand planning, channel health, and inventory optimization

• Ensures executive-level visibility into pricing outcomes through high-impact presentations and financial reporting

• Builds and leads a high-performing pricing and value realization team, fostering a culture of data-driven decision-making, innovation, and accountability

• Develops scalable processes, systems, and tools to institutionalize pricing excellence

• Mentors senior pricing professionals, preparing the next generation of leaders in pricing strategy and revenue management

Minimum Job Requirements

Education

• Bachelor’s degree in business, finance, marketing, economics, or related field (MBA or Master’s degree preferred)

Certification / License

Work Experience

• 10 years of progressive experience in pricing, revenue management, or commercial strategy within CPG, industrial, manufacturing, or technology industries

• Minimum 5 years in leadership roles with direct responsibility for enterprise pricing strategy and P&L influence

Knowledge / Skills / Abilities

• Deep expertise in value-based pricing, revenue optimization, consumer behavior, and retail economics

• Strong financial acumen with advanced proficiency in ERP (SAP preferred) and BI/analytics platforms

• Proven ability to influence executive leaders and drive organizational alignment around pricing strategies

• Exceptional executive communication and presentation skills, with ability to simplify complex pricing dynamics for decision-making

• Demonstrated experience scaling pricing capabilities, processes, and tools across diverse business units and channels

Preferred Job Requirements

Education

• MBA or Advanced degree in economics, finance, data science, or related field

Certification / License

• Certified Pricing Professional (CPP)

Work Experience

• 15 or more years of progressive pricing experience in CPG, industrial, manufacturing or technology industries

Knowledge / Skills / Abilities

• Experience deploying AI/ML pricing models; familiarity with Python, Pandas, Scikit-learn, and ensemble ML methods

• Knowledge of SaaS and subscription pricing frameworks