Manager, Digital Marketing

CrossFit is looking to hire a Manager, Digital Marketing to join our Marketing team. You will play a pivotal role in shaping and executing CrossFit’s digital initiatives. This position requires a blend of strategic thinking, technical expertise, and hands-on execution to drive impactful outcomes. The ideal candidate will be a visionary leader who can develop and implement digital strategies that align with our business objectives while also rolling up their sleeves to actively participate in execution. This role requires a seasoned digital marketer with a proven track record in planning and implementing successful omnichannel campaigns.  RESPONSIBILITIES:            ●      Email Marketing○      Designing and executing email campaigns that nurture leads, engage customers, and drive conversions. Responsibilities include general setup, QA, managing email lists, segmenting audiences, a/b testing, analyzing results, and optimizing performance.○      Collaborate cross-functionally to continuously improve lifecycle marketing strategies and the customer journey.○      Generate reports to track business KPIs and inform strategic decisions. ●      Digital Strategy Development:○      Formulate and execute comprehensive digital marketing strategies aligned with business objectives.○      Stay informed about industry trends, emerging technologies, and digital marketing best practices.○      Develop and maintain a deep understanding of consumer behaviors and the CrossFit brand and ensure the digital experience meets customer needs ●      Campaign Planning and Execution:○      Plan and execute digital campaigns across various channels, including but not limited to the website, email, SMS, SEO, social media, paid media, and the CrossFit app.○      Collaborate with cross-functional teams to ensure seamless execution of campaigns. ●      Content Strategy and Creation:○      Develop and oversee the content strategy for digital channels (email & app), ensuring alignment with brand messaging and campaign goals.○      Collaborate with content creators to produce high-quality and engaging digital content. ●      Website Operations & CRO:○      Work in collaboration with Director of Growth Marketing to optimize website content and structure for search engines (SEO)○      Utilize the content management system (CMS) to execute regular content updates for the websites, including building new landing pages.○      Use data to apply insights on customer journey and inform site updates○      Continuously look for ways to optimize conversion and customer experience. ●      Paid Media:○      Collaborate with Director of Growth Marketing on optimizing paid marketing campaigns for maximum ROI. ●      Collaboration with Stakeholders:○      Collaborate with internal teams, including sales, product, social, and customer service, to align digital marketing efforts with overall business goals.○      Foster strong cross-functional collaboration for successful campaign execution. KNOWLEDGE AND SKILL:
●      Proficient in email marketing platforms (e.g., Braze, Klaviyo, Mailchimp, Constant Contact, etc.) and marketing automation tools.●      Proven leadership, ability to establish and maintain a positive work culture among a team, and ability to communicate effectively to both large and small workgroups.●      Strong understanding of email marketing principles, automation, segmentation, and testing methodologies.●      Excellent copywriting skills with the ability to craft compelling and persuasive email content.●      Analytical mindset with the ability to interpret data and generate actionable insights.●      Familiarity with regulations and best practices related to email marketing compliance.●      The discipline, flexibility, and self-starter mentality required to work as part of a high-performing, distributed team.
EDUCATION/EXPERIENCE:●      Bachelor’s degree in Marketing, Communications, Business, or a related field.●      Previous experience (3+ years) in email marketing, preferably within the health and fitness industry.
 WHAT WE OFFER:● Rich Medical, Dental, and Vision plans● Unlimited Paid Time Off––empowering you to unplug whenever and however you need to●  Flexible spending account and 401(k) with employer matching at 5%● CrossFit Gym Membership Reimbursement● CrossFit Courses Benefit● Partnership Perks