Academia Business Development Manager - Americas

Are you interested in working with a leading education technology player, the global leader in the assessment and certification of language and professional skills with presence in more than 200 countries worldwide? If so, this is the chance to apply now!

Academia Business Development Manager Languages Americas with extensive experience in developing a strong pipeline and delivering new business in their territory.

Job purpose

Academia Business Development Manager Americas will lead our academic channel growth across the Americas region. Academia Business Development Manager Americas will be responsible for developing and executing a comprehensive strategy to expand partnerships, drive sales, and position PeopleCert as a leading provider of credentialing solutions in the academic market.

Responsibilities:

Develop and implement a strategic roadmap for the academic channel 

• Develop a regional strategy and sales plan to grow PeopleCert’s Accredited Academic Partner Program within universities. 
• Craft a B2C sales model to directly reach students and educators. 
• Collaborate with marketing teams to create targeted campaigns for higher education. 

Drive academic channel growth 

• Build and manage a robust pipeline of potential partners and sales opportunities. 
• Cultivate strong relationships with academic institutions for ongoing sales, upselling, and co-marketing initiatives.
• Identify pain points within the education sector and translate them into actionable insights for internal teams. 

Expand partnerships and revenue 

• Work with regional business development and recognition teams to identify cross-selling and collaboration opportunities. 
• Track industry trends, policy developments, and legislative changes to identify growth opportunities. 

Position PeopleCert as a thought leader 

• Manage and support RFQ/RFP responses, positioning PeopleCert for success in academic tenders. 
• Participate in relevant industry forums and conferences, potentially including speaking engagements. 
• Contribute thought leadership content to the PeopleCert business plan for Business & IT solutions. 

Collaboration and execution 

• Partner with internal teams to create effective marketing and sales materials for the Americas market.
• Collaborate with colleagues on developing customized country strategies and engagement activities. 
• Maintain accurate and up-to-date records in the PeopleCert CRM for leads, opportunities, and contacts. 
• Take on additional responsibilities aligned with the role and company goals. 

What we look for:

• Location: Location: ideally based in North America / Mexico / Canada, ready to travel upon requirements
• Bachelor's degree, a Master's degree is a plus.
• Minimum 5 years of experience in business development or sales in education sector is a must.
• Proven track record of building and managing strong relationships with external customers, particularly within the higher education sector in the APAC region is a must.
• Experience negotiating and establishing collaborations with academic institutions, including curriculum development is a must.
• Demonstrated success in achieving sales targets within set timeframes.
• Proven ability to develop and present compelling business cases, proposals, and tenders.
• Experience working with university decision-makers (eg Provost, Deans, Program Leaders).
• LanguageCert C2 LTE or