Senior Account Manager, Lifecycle Marketing

ABOUT CROUD & ROLE OVERVIEW

Croud is a global brand and performance media agency that helps businesses drive sustainable growth in an evolving marketing landscape. Combining deep expertise in performance marketing with brand strategy, integrated media, social, creative, and analytics, Croud delivers a Return on Intelligence so brands can make their next best move.

Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This unique model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages.

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We’re seeking a hands-on, strategic thinker who can both shape lifecycle and conversion strategy and manage its execution in-platform – owning segmentation, audience builds, testing roadmaps, and email creation – to drive measurable growth and customer engagement for our clients.

The Senior Account Manager, Lifecycle Marketing position is a hands-on role responsible for owning and executing strategies & deliverables to support our clients’ lifecycle marketing objectives.

This individual will shape lifecycle and conversion strategy while actively delivering within CRM platforms, overseeing segmentation, audience builds, email development, testing roadmaps, and performance optimization.

The role is focused on maximizing the value of our clients’ owned audiences by turning data-driven insights into scalable retention and growth programs. The ideal candidate is both strategic and execution-oriented: equally comfortable developing lifecycle frameworks and rolling up their sleeves in-platform to bring campaigns and tests to life.

RESPONSIBILITIES

Lifecycle & CRM Strategy

• Lead lifecycle marketing strategy for key clients, developing retention, engagement, and reactivation roadmaps grounded in customer data and business objectives.

• Own segmentation frameworks, audience strategy, and personalization approaches across email, SMS, and push channels.

• Translate customer insights, behavioral data, and performance trends into clear testing hypotheses and campaign recommendations.

• Identify opportunities to evolve automation, triggered messaging, loyalty integration, and lifecycle orchestration.

Hands-On Campaign Execution

• Collaborate closely with creative, project management, analytics, and paid media teams to deliver integrated owned audience strategies.

• Build, launch, and optimize campaigns directly within CRM platforms, including segmentation, workflow configuration, dynamic content setup, and QA.

• Own the end-to-end email production lifecycle in partnership with creative and project management teams.

• Develop and maintain testing roadmaps (A/B and multivariate), ensuring insights are documented and scaled across programs.

• Leverage industry benchmarks and trends to inform timing, frequency, messaging, and channel mix.

Client Leadership & Performance Management

• Serve as a strategic day-to-day partner for clients, presenting recommendations, performance insights, and growth opportunities.

• Translate complex data into clear, actionable narratives tied to retention, engagement, and revenue KPIs.

• Proactively identify gaps in data capture, segmentation logic, or user journeys and recommend solutions.

DESIRED QUALIFICATIONS

• 5+ years of experience in CRM, lifecycle marketing, retention marketing, or email marketing within an agency or high-growth brand environment.

• Proven experience independently managing the full email and lifecycle production lifecycle from strategy through in-platform execution.

• Hands-on expertise building and launching campaigns in platforms such as Klaviyo, Customer.io, Bloomreach, Salesforce Marketing Cloud, HubSpot, Mailchimp, Pardot, or similar marketing automation tools.