Global Marketing Manager, Centrum
HaleonAbout the role
Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, EmergenC, Advil, Voltaren, Theraflu, Tums, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.
The Global Marketing Manager, Centrum will work closely with the Senior Global Marketing Director to deliver global brand strategy, communications, media connections strategy, and toolkits for key global markets, including US, China, Brazil, Italy, Middle East, and South Korea.
This role requires a collaborative and agile mindset to work across diverse cultures, markets, external agency partners, and stakeholders to drive market alignment and outstanding execution of the global brand strategy.
This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:
Contribute to defining the long-term vision and strategic growth plan / brand growth plan with clear ‘where to play’ choices for the brand
Build, socialize, and act against a clear brand heart and purpose
Collaborate effectively with local markets and external partners to Deliver toolkits that service the brand’s always-on requirements alongside specific campaign needs such as: Category growth story, Media connection guidelines, Creative assets across all identified channels (e.g, social, broadcast, earned), shopper toolkit, D-comm FCP asset suite, Experience & visual brand language, claims hierarchy
Ensure that there is an integrated consumer, shopper and expert connection strategy across paid/owned and earned at the moments that matter along the CEJ / ERJ
Transfer best practices and drive exceptional market engagement.
Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
Bachelor’s Degree
5+ years’ experience in FMCG marketing
Track record of contributions to the strategic planning process, ideally at both a category and brand level
Proven track record of driving brand growth
Demonstrated ability to identify and deploy powerful insights that drive growth
Proven delivery of flawless campaign launches, including successful consumer connections
Demonstrated ability to create and implement consistent brand assets through all consumer touch points
Proven P&L/budget management, budget responsibility
Demonstrated ability to lead complex projects with successful outcomes
Exceptional communication and influencing skills
Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas
Preferred Qualifications:
If you have the following characteristics, it would be a plus:
Experience managing production of large-scale asset toolkits
Experience in emerging consumer class markets or other emerging economies
Science-based marketing experience
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
The salary range for this role is: $131,666 - $180,353 USD + bonus
Care to join us. Find out what life at Haleon is r
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