Senior Marketing Manager - Non Personal Promotion, Imunno-Oncology

AstraZeneca is a global, science-led, patient-focused pharmaceutical company. We are leading a revolution in oncology to redefine cancer care. Our bold ambition is to eliminate cancer as a cause of death. 

This is an opportunity to join a team dedicated to transforming the future of oncology by putting patients first and following the science to bring next generation medicines to life. 
 

What You’ll Do: 

The Senior Marketing Manager of Non Personal Promotion, Immuno-Oncology will be responsible for the execution of HCP media and digital marketing efforts in the US on a set of IMFINZI indications. This position is in person, based in Gaithersburg, MD and will report to the Senior Director of NPP & Consumer Marketing, IO.  

• Lead implementation of HCP, non-personal, digital marketing strategies in the US market for a set of IO indications 

• Lead implementation of innovative HCP digital marketing strategies and programs in the US market 

• Support the creation of HCP campaign strategies with a focus on opportunities that enable us to orchestrate our campaigns across channels and functions 

• Manage creative projects and workflow with agency and media agency of record 

• Lead implementation of HCP, non-personal, digital marketing strategies in the US market 

• Manage digital media activations with our media agency ensuring best-in-class media plan, performance and execution 

• Contribute to a team culture built on the foundation of trust, open communication and fun 

• Collaborate with legal, regulatory, and compliance stakeholders to ensure development and execution of compliant marketing initiatives  

• Collaborate with the IO brand team and various other teams like Market Access, Sales, Medical, Regulatory, and Legal to improve coordination and drive business progress.  

• Effectively manage marketing budget for areas of responsibility 

• Collaborate to provide a comprehensive perspective on media data, establishing clear benchmarks for detailed investment evaluation. 

• Assist in the identification, evaluation, and adoption of new partnerships and technologies 

• Apply standard methodologies from within the global commercial organization and always encourage learning from industry and outside industry standards