Sr. Event Marketing Manager

About Lyra HealthLyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, 10 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.
About the RoleLyra is looking for a highly motivated Senior, Event Marketing Manager to join our growth marketing team to support our ongoing North American expansion.
The ideal candidate will take a creative and strategic approach in developing and executing demand-generation plans to drive lead generation, nurture existing prospects, and engage current customers throughout the entire funnel. We’re looking for someone who is ready to think big and manage unique programs for the organization.

What you'll do:

• Plan, organize, and coordinate across multiple partners and stakeholders to achieve successful business results. 
• Build and manage regional marketing programs tailored to local markets and target accounts. These include in-person and virtual industry events, third-party conferences, webinars, roundtables, and regional hospitality field events, etc.
• Excellent execution, creativity, and problem-solving skills with the ability to operate in a high-growth organization
• Provide guidance and support to ensure consistent messaging, branding, and execution across all programs
• Track and analyze marketing performance metrics, such as lead generation and conversion rates to optimize regional activities
• Conduct market research and competitive analysis to identify trends and areas of opportunity
• Ability to build trusting, collaborative relationships with peers, sales teams, and vendors 
• Manage regional budget and operations
• Create and govern event guidelines

Who you are:

• 5+ years of experience in marketing (preferably with a SaaS or healthcare industry environment)
• Comfortable and flexible in a fast-changing environment 
• Metrics-driven with the ability to build metrics to track, optimize and measure program contribution to KPIs 
• Strong understanding of demand generation and background in owning campaigns and driving success across multiple channels: email, paid search, ABM, web, etc.
• Excellent project management skills with an ability to prioritize on your own, and delegate tasks when appropriate.
• Strong track record of collaboration across functions and geographies
• Excellent communication skills
• Experience using G-Suite, Salesforce, Tableau, Marketo, Outreach, and event platform(s)
• Willing to travel as needed, up to 30-40%

We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age (40 or older), disability,  genetic information or any other category protected by law.