VP, Strategy

Business Overview  

If you are looking for a people-first organization that can offer you the career you crave, UM is your home. We are the destination of choice for the world’s best talent, where every individual is empowered to unleash their limitless potential and do the best work of their careers.   

We are always searching for passionate team members who love media and live and breathe our core values of Curiosity, Courage, and Community. We seek out those who aren’t afraid to ask the tough questions, are excited to explore the nuances, and are hungry for personal growth and continuous learning. People who thrive at UM are collaborators by nature who pursue diverse perspectives because they understand that true innovation is driven by inclusivity. As a people-first agency, we provide the information, tools and technology, career development, and empowerment our people need to realize their potential and achieve their career ambitions.    

A global media network within the IPG Mediabrands family, UM operates in over 100 countries, with 3,000+ people innovating on a roster of powerful brands and our client campaigns have been recognized by the industry’s most competitive global showcases like Cannes Lions, Festival of Media Global, and WARC.    

As a result of our people-first commitment, UM has been celebrated as a FORTUNE Best Workplace in Advertising & Marketing in the US, a Campaign Best Place to Work in EMEA, a Campaign Asia Diverse & Inclusive Workplace in APAC, a top 3 agency in LATAM by The Effies, and ranked the number one agency in both Canada and MENAT by RECMA.  

 

Position Overview 

The strategy team at UM is responsible for unearthing consumer insights and behaviors to define and optimize the target audience and drive business goals for our clients. Both strategic planning and analytics are key dimensions to our work. We identify unique connection opportunities based on audience emotions and behaviors through the use of proprietary research and data and translate them into actionable insights for media, content and social marketing.  

 

In general, to succeed in Strategy, candidates must demonstrate a strong work ethic, exceptional analytical skills, and a knack for converting insights into creative, actionable recommendations for our clients. We are fiercely committed to delivering high-quality analysis, in a structured, thoughtful presentation, with strict attention to deadlines and deliverables. An ability to communicate effectively and efficiently in both written and oral form and build trusted internal and external relationships are also key. Backgrounds in agency and consulting organizations are desired, as skills in analyzing and presenting information are honed.  

 

This position is suited to a strategist with 10 years’ experience working in a similar agency environment or in a management-consulting firm. The Partner will be responsible for the day-to-day management and execution of projects/assignment. 

 

Responsibilities 

• Work closely with cross-functional agency team to drive strategic thinking  

• Utilize a variety of attitudinal and behavioral data sources available to us (e.g., DMP, Acxiom) to identify high value audience  

• Telling data-driven stories and using data + performance metrics to build strategies + client solutions  

• Formulate target audience recommendations and communication strategies that help prioritize our media investment and partnerships 

• Design and conduct primary quantitative and qualitative research, generating audience insights to inform strategic recommendations and tactical execution 

• Mapping and creating custom journeys and building strategies + solutions across customer journeys  

• Facilitate audience workshops and provide inputs into media and tactical planning 

• Manage analysts on project work and support their career development