Social Lead, Developer

Company Description

About Shopify
Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to over 10,000 employees and generated over $500 billion in sales for millions of merchants in 175 countries. 

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About you
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

• Care deeply about what you do and about making commerce better for everyone
• Excel by seeking professional and personal hypergrowth
• Keep up with an unrelenting pace (the week, not the quarter)
• Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion — and embrace differences and disagreement to get shit done and move forward
• Work digital-first for your daily work

Job Description

(A quick note before you read the job description. Don't bother writing a cover letter - show us why you're perfect for this job! The person who gets this job will know their way around code, have managed a relevant social account and have a mean meme game. So, in the section marked Message to the Hiring Manager on the next page, please include: a website or app you built, a social channel you've managed or history of relevant posts, and a link to a meme you feel would resonate with an audience of developers) 

OK, onto the details!

Shopify’s Social Media team, part of our broader Brand & Audience Expansion team, executes clear communications and engaging experiences, while blazing the trail for an innovative user experience, for our millions of merchants and followers across social channels and digital platforms every day.

As a Social Lead, Developer on the Social Media Team, you’ll bring developer audience & technical subject matter expertise to a highly collaborative and creative group of marketers. You’ll act as the primary point-of-contact for Shopify’s Developer Relations—whose focus is engaging external Developers who build Shopify apps, themes and custom storefronts—and Product Marketing teams, on milestone moments like Editions. You’ll conceptualize and create content that amplifies and engages target audiences, bringing products, launches and technical conversations to life through a variety of platforms and channels, including execs and thought leaders. 

You’ll own and drive campaign and content calendars in support of Shopify’s Developer community, end-to-end, while engaging in timely conversations with the developer audience on social media. Authenticity is key for social, so you must be technically literate, ensuring you can genuinely engage with our developer community (more in qualifications below). You’ll need to work independently, while bringing along the right collaborators and stakeholders. The potential to thrive in an ambiguous, hyper-growth environment should excite you. This role is an individual contributor role, though there may be potential opportunities to lead direct reports over time.

Responsibilities

• Own original content & real-time social communications with the developer audience
• Design and own campaign and content calendars in support of Developer-focused initiatives with the ability to translate complex technical concepts into engaging, digestible social content for a developer audience
• Develop and pitch evergreen content series and community engagement programming including building channel strategies for primary (eg. Twitter/X) & secondary (eg. Discord, Reddit, GitHub) 
• Be the voice for Developers when working with Developer Relations, Marketing & Product teams, bringing Social expertise to product launches; taking an experimental approach to channels and strategies, mapping content & initiatives to the right medium, call-to-action and more
• Own regular reporting cadence, including monthly recaps and campaign wrap reports
• Develop briefs with data-driven recommendations, aligned to Developer Brand and Social objectives, while adhering platform & community best practices, delivering on key results

Qualifications

• Relevant experience in social/community and dev marketing for tech brands
• Naturall