Solution Marketing Manager - Broadband Market

Job Responsibilities

 

Strategic Marketing Leadership

• Own and execute the energy vertical marketing strategy aligned with the Energy Business Unit and Sales Teams priorities

• Align marketing initiatives to business objectives: pipeline growth, revenue generation, and market share expansion

• Leverage market intelligence and competitive insights to craft strategies that enhance market position

• Conceptualize and drive primary market research to better understand marketplace and customer needs

• Monitor market trends across grid modernization, resilience, renewable integration, and AI infrastructure demands, and maintain expertise across key grid areas: transmission, distribution, substation infrastructure, renewable interconnection, and data center power delivery

• Work with Market Development to track competitive landscape, emerging technologies, and industry standards

• Define buyer personas and map the buyer's journey from awareness to decision across key Energy segments

 

Messaging, Positioning, and Go-To Market

• Lead cross-functional collaboration to craft compelling messaging and differentiated value propositions

• Conduct stakeholder interviews (internal and external) to refine customer personas and messaging frameworks

• Own the messaging hierarchy from thought leadership themes to solution positioning to product messaging

• Define proof points, competitive differentiators, and customer success stories

• Tailor messaging for different buyer personas (executive, technical, procurement) and decision stages

• Develop content roadmaps covering thought leadership, solution launches, and product messaging

• in collaboration with Product Line Management

• Refresh content catalog and web assets

• Develop solution and product branding and naming frameworks with Energy Business Unit and Corporate Branding

• Develop and manage go-to-market plans and launch tiers for grid solutions and product releases

• Ensure messaging consistency and brand alignment across all channels and touchpoints

• Integrate PR and publication opportunities to strengthen brand awareness and credibility

Sales Enablement, Collaboration, and Performance Management

• Lead, develop, and collaborate closely with the Technical Copywriter (Energy)

• Brief and direct content creation; review and approve white papers, case studies, and thought

• leadership content

• Educate internal stakeholders on energy marketing plans, solutions, positioning, and market strategy

• Enable sales teams with presentation templates, case studies, and competitive battle cards

• Work with channel management to enable channel partners with market insights, solution training, and customer-facing collateral

• Partner with Product Line Management to translate technical product capabilities into market-facing value propositions

• Collaborate with Solutions/Application Engineers to ensure technical accuracy and application

• relevance

• Work with Market Development to align on market priorities and thought leadership topics

• Coordinate with other Solution Marketing Managers on messaging, scheduling, and resource allocation

• Partner with Campaign Manager to activate campaigns across digital, social, paid media and PR

• Brief Marketing Services (web/digital, design, video, events) with clear priorities and ensure adherence to SLAs and project deadlines

• Allocate and manage vertical marketing budget to maximize ROI across campaigns, content production, events, and partner programs

• Define success metrics and KPIs: leads, pipeline, revenue influence, brand awareness

• Track quarterly OKRs and analyze results to adjust strategy based on performance data

Qualifications and Experience

Required

• Bachelor's degree in Marketing, Business or related field

• 5+ years of B2B marketing experience in solution marketing or product marketing

• 5+ years working in the Energy/Utility sector with deep understanding of grid infrastructure

• Strong understanding of energy market dynamics, grid infrastructure, regulatory environment, and infrastructure challenges

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