Senior Content Specialist

Description

FranConnect is the leading enterprise software provider for franchise and multi-location businesses. For over 25 years, the FranConnect platform has served as the sales, operations, and marketing backbone for over 1,500 brands and 350,000 units worldwide. Our customers include some of the most iconic names in franchising — SPARC/Authentic Brands (Forever 21), Tropical Smoothie Café, Authority Brands, and Papa Johns. Backed by private-equity investor Serent Capital, FranConnect is headquartered in Herndon, Virginia, with global offices in Australia, India, Colombia, and Canada. 

Where AI-First Innovation Meets People-First Culture 

At FranConnect, we believe great companies are built on great cultures — and that future success belongs to organizations willing to take meaningful risks, innovate, and evolve. We’re building a workplace where people are empowered to grow, contribute meaningfully, and embrace the future of work. As part of our AI-first mindset, we encourage employees to stay curious, explore emerging technologies, think creatively, and use AI to work smarter, move faster, and drive greater value. 

If you’re looking for a place where your ideas matter, innovation and curiosity are rewarded, and the work you do will help shape the future success for our customers – you have come to the right place! 

Overview of Position

FranConnect is looking for a creative, data-curious, and AI-savvy Content Manager/Writer to join our Marketing team. This is a hands-on individual contributor role for someone who loves crafting compelling B2B content and is equally excited about using AI tools to scale content production thoughtfully and efficiently. The ideal candidate is curious, adaptable, and energized by the opportunity to blend strong editorial instincts with emerging AI capabilities. 

You will be responsible for the day-to-day creation and management of content across multiple formats and channels: blog posts, email campaigns, social media, solution briefs, website copy, video scripts, and more. You won’t just be writing, you’ll be building repeatable, AI-powered content workflows that allow the team to move faster, stay consistent, and produce more without sacrificing quality. 

You’re a strong writer with sharp editorial instincts, a working knowledge of SEO, and a genuine enthusiasm for integrating AI into your craft. You understand that AI is a force multiplier, not a replacement for strategic thinking and you know how to strike that balance.  

Content Production & Writing 

• Write and edit high-quality, SEO-optimized content across formats including blog posts, solution briefs, website pages, email copy, social media posts, video scripts, and sales enablement one-pagers. 
• Translate complex product capabilities and franchise industry trends into clear, engaging narratives tailored to FranConnect’s target personas. 
• Repurpose long-form content (webinars, white papers, research reports) into shorter-form assets — social snippets, emails, infographics — to maximize content mileage. 
• Maintain a consistent brand voice and tone across all content produced, ensuring alignment with FranConnect’s messaging framework. 
• Collaborate with subject matter experts in Product, Sales, and Customer Success to extract insights and turn them into compelling content. 

AI-Powered Content Workflows 

• Champion AI tools as a core part of your daily workflow. Use AI writing assistants (such as Writer, ChatGPT, or equivalent) to accelerate first drafts, generate content variations, and scale production volume without compromising quality. 
• Build and maintain a library of AI prompts, templates, and content briefs that enable fast, consistent content creation across the team. 
• Develop AI-assisted workflows for recurring content types (e.g., blog post drafts from outlines, email sequences from campaign briefs, social posts from long-form content) to reduce production time while maintaining editorial standards. 
• Stay current on emerging AI content tools and proactively recommend new capabilities that can improve team efficiency or content performance. 
• Integrate AI-generated outputs into an editorial review process that ensures accuracy, brand alignment, and human quality oversight before publication. 

Content Calendar & Operations 

• Manage and execute against the editorial content calendar, ensuring timely delivery of content across all active campaigns and channels. 
• Track content in production from brief to publish, flagging risks and proactively resolving bottlenecks. 
• Maintain organized conte