Recruitment Marketing Specialist

Overview

At Esri, we are fueled by our mission to make a difference through Geographic Information Systems (GIS). We are seeking a Recruitment Marketing Specialist to share Esri’s employer brand with the world. You are a listener, storyteller, and visionary; able to understand a brand and create tactical, engaging content to attract qualified candidates. You understand Recruitment Marketing and Employer Branding principles and can apply this to Esri's messaging and recruitment marketing strategies.

This role sits within the Human Resources division and partners closely with Marketing, Social Media, and Brand teams to achieve goals. You are adept at project management, adapting to change, and collaborating closely with others.

Since this position is located in Redlands, CA we will offer relocation assistance if needed.

Responsibilities

• Drive results. Maintains a consistent schedule of content generation on social media channels. Curates content incorporating Esri Employee Value Proposition pillars. Assists in projects across the Recruitment Marketing funnel, from career site updates to candidate experience initiatives. Assists with internal messaging on internal channels including Esri’s intranet, digital signage, and more.
• Foster relationships. Works with cross-functional teams such as Recruiters, HR Business Partners, and HR Information Systems to establish Esri as a preferred employer to candidates. Collaborates with members of the marketing team (social media, web, content marketing, and more) to ensure updated information is shared across channels. Provides excellent internal and external experience to all employees and candidates through various interactions and partnerships.
• Be an expert. Maintains and reviews social KPIs monthly and yearly to determine engagement and channel growth. Effectively captures photo, video, and written testimonials from across the business to build engagement across teams internally and externally. Stays abreast of social media trends and updates in the industry.

Requirements

• 2+ years of progressive experience in recruitment marketing/employer branding
• Strong understanding of social media platforms
• Ability to plan, shoot, edit, and produce content in written, graphics, and video formats
• Strong ability to manage competing demands and accept constructive feedback while being adaptable and flexible
• Effective written and verbal communication skills to collaborate across Esri
• Outstanding customer service, project management, attention to detail, and consistent follow through
• Ability to organize and express ideas clearly, multi-task, and work independently
• Bachelor’s in business, marketing, human resources, or related field

Recommended Qualifications

• Experience with an ATS, preferably Greenhouse
• Experience with Hootsuite social media platform
• Experience in a technology company
• Experience using content creator tools such as Adobe Premiere Pro, InShot, Canva, and more
• Background in recruiting, sales, and/or marketing

See our technology in action: https://youtu.be/viJEBsoXKi8?si=22S5tniH1wx6DUF2

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Total Rewards

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is$66,560—$96,200 USD

The Company

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global co