Director of Digital Product

The Director of Digital Product leads the transformation and modernization of our digital platforms, with a focus on our website and eCommerce experience. In this pivotal role, you will own the digital product strategy, roadmap, and execution to elevate customer engagement, drive conversion, and fuel growth. As the steward of our digital experience, you will partner cross-functionally with IT, UX/design, data, and operations to reimagine how our digital products support the entire customer journey -- from discovery to purchase to post-sale engagement. This role requires a strategic thinker who has the ability to influence and motivate teams as well as demonstrate high performance through hands-on work.

 

What You'll Do

• Drive the transformation of legacy experiences, introducing modern technologies, frameworks, and user-centric design.
• Lead end-to-end product lifecycle management: from research, strategy, and concepting to testing, launch, optimization, and iteration.
• Collaborate closely with UX/UI, engineering, and data teams to ensure high-quality execution and performance.
• Monitor KPIs and customer insights to continually improve digital experiences, increase conversions, and reduce friction.
• Advocate for innovation, agility, and experimentation in digital product development and operations.
• Establish and manage a high-performing cross-functional team.
• Serve as the product owner in agile ceremonies, prioritizing features and enhancements based on impact and effort.

 

What We're Looking For

Minimum Qualifications:

• 8+ years of digital product management experience, with 3+ years in a leadership or director-level role.
• Demonstrated success leading large-scale website or eCommerce transformations.
• Deep understanding of digital UX best practices, analytics, SEO, content management systems, and commerce platforms (e.g., Shopify, Salesforce Commerce Cloud/Marketing Cloud, Magento).
• Strong leadership, collaboration, and stakeholder management skills.
• Experience working in agile/scrum environments.
• Data-driven mindset with a bias for action, experimentation, and continuous improvement.
• Excellent communication and storytelling abilities.

 

Preferred Qualifications:

• Experience in retail, automotive, or consumer services industries.
• Background in digital marketing, omnichannel commerce, or customer experience design.
• Technical fluency to collaborate effectively with development and IT teams.

 

Work Environment

The position is based in an office environment, requiring periods of sitting and the operation of standard office equipment, including computers, phones, and other office tools. Work hours are typically 8-5, Monday through Friday, with occasional evening and weekend hours as needed.

 

Benefits

We offer premium benefits to keep your life moving.

• Medical, Dental, Vision Insurance
• Flexible Spending Account
• Life/AD&D Insurance
• Short/Long-Term Disability Insurance
• Employee Assistance Program