Digital Marketing Specialist, THV

Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey. This project manager will initiate, plan, execute, control and manage all aspects of projects to ensure ultimate project success within THV Marketing.

Develop and deploy content across channels to support our digital campaigns and strategies that drive brand value, engage existing customers, expand user base, and contribute to achieving our business goals while supporting key initiatives, product launches, and market development campaigns.

How you'll make an impact:
• Develop and lead the execution of digital touch points across the customer journey, from acquisition to retention and engagement including creating rich content for websites, display ads, and social media.
• Ensure targeted, personalized and relevant campaigns across each audiences’ journey in partnership with program / strategy leads, brand and agencies in the development of digital creative, messaging and tactics
• Develop and lead the implementation of robust email marketing (drip and nurture) campaigns (in collaboration with program / strategy leads and brand partners)
• Consult with regional marketing teams and program / strategy leads to regionalize global content, review materials and ensure a positive customer experience across all touch points, globally
• Explore and integrate innovative digital strategies and tactics in partnership with program / strategy leads (US and International)
• Lead projects tied to the creation of new digital assets, including defining requirements, gathering key stakeholder requirements, managing vendor relationship, navigating internal IT process, developing training, and executing roll-out
• Maintain and manage CMS updates for THV marketing digital infrastructure
• Partner with the therapy development marketing program analyst to develop metrics to track program effectiveness and ROI, and consequently implement program optimization recommendations to increase program effectiveness and maximize ROI
• other incidental duties

What you'll need (Required):
Bachelor's Degree with 5 years experience Digital experience in complex B2B sales processes or Technology/Medical Devices/Pharma industry Required and
Experience executing digital ads, SEM, and social media campaigns, including audience targeting Preferred

What else you'll need (Preferred):
• Ability to partner and lead agency relationships
• Substantial understanding and knowledge of requirement solicitation and consulting practices, process mapping, project management principles, and software development lifecycle
• Ability to adapt to new technologies
• Ability to adapt to rapidly changing environment
• Strong problem-solving, organizational, analytical and critical thinking skills
• Strict attention to detail
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Ability to manage competing priorities in a fast-paced environment
• Ability to work in a team environment, including inter-departmental teams and key contact representing the organization on contracts or projects
• Ability to interact with senior internal and external personnel on significant matters often requiring coordination between organizations
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the