Director, Integrated Media Planning

Company Description

iProspect is a global, award-winning agency – focused on converting consumer intent into action and driving business performance for some of the world's largest brands. For brands to win, they must understand consumers' intent and harness the best digital platforms and systems to not only engage but convert them. iProspect excels in finding the sweet spot between brands and people. Information and choices. Intentions and data. It's our specialty.

Job Description

Note this is a hybrid role with in-office requirements. You will work onsite with the client 1-3 days per week.

We are looking to add a Director, Integrated Media Planning to our team within iProspect. Your responsibilities will bring you in person with your client on a periodic basis. Reporting to the Group Director, Integrated Media Planning, you will lead a team of media planners and overseeing the development of integrated media strategies for a national healthcare services client. You will set the strategic direction for the client's media program.

Key Responsibilities:

• Lead a team of managers and planners, providing mentorship and guidance.
• Develop and present integrated media plans and strategies to clients.
• Ensure campaign delivery, performance, and optimization.
• Foster relationships with media partners.
• Manage daily client communications and contribute to overall agency relationship development
• Monitor industry trends and identify growth opportunities, ensuring innovation is brought to client recommendations
• Accountable for all operational aspects of the media campaign process including trafficking, budget management, media actualization, and creative asset management.
• Lead collaboration with other teams to ensure campaign success
• Contribute to development of agency best practices, solutions, and process improvements

Qualifications

• 8+ years of media planning experience in a large agency environment
• 5+ years of experience in an agency planning team management
• 6+ years of experience managing successful media campaigns
• Hands-on experience developing media plans and recommendations across the following channels: Paid Search, Paid Social, Programmatic, Native, Video, CTV/OTT) and traditional (TV, Print, OOH)
• 8+ years of experience in media planning tools and software (Comscore, Nielsen, Kantar, ad server trafficking)
• 6+ years of experience establishing communication and engagement with clients
• 2+ years of experience planning media for healthcare services or hospital clients
• 2+ years of experience with budget management, media planning and reporting against healthcare vertical goals (i.e. optimizing to revenue per patient acquired)

Additional Information

What you get:

• Generous paid holiday schedule
• Opportunity to get experience with a variety of leading brands
• Agile, hybrid work environment with work from home & in office days
• Comprehensive healthcare plans
• 401(k) with employer match
• Flexible time-off
• 16 weeks paid parental leave

The anticipated salary range for this position is $94,000 - $152,375 Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

#LI-AK8 #LI-Hybrid

About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, cre