Vice President, Global Design (Dickies)

Vice President, Global Design (Dickies)

Here at Dickies, our purpose is to champion the passion, pride and power of work. For a century, we’ve celebrated ordinary people making extraordinary things. As the senior creative design leader for the Dickies brand, you’ll be part of the VF Design community, accountable for establishing the design vision, long-term strategies, and visual standards across the global product categories. You will define and oversee the overall design strategy that creates an emotional connection with our consumers and delivers on our business plan and financial targets.

You will lead the product creation and Go-to-Market processes, in collaboration with the Global Merchandising and Marketing leaders, to design inspirational, industry-leading, high-quality technical and innovative products with an authentic brand DNA.  With a track record in managing successful creative design teams and providing dynamic, visible, inspirational leadership, you’ll be the creative force that drives our product strategies and the brand’s long-term growth. 

As a trusted and collaborative member of our global leadership team, you will report to the Global Brand President, Dickies. You’ll lead the Global Apparel Design teams, including Men’s, Women’s, Kids’, Creative, Color Material and Trends, and Design Operations.

Join the Dickies Family

Dickies has spent nearly a century crafting innovative workwear known for its performance, durability and comfort. Since 1922, Dickies has continued its long legacy of designing quality workwear and work-inspired apparel at a price anyone can afford. What began as a humble denim bib overall company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity.

In 2017, Dickies was acquired by VF Corporation, the parent company of global powerhouse brands such as Vans®, The North Face® and Timberland®. Powerful brands that are fueled by insights and innovation put us at the heart of our consumers’ lives. Many of our brands lead their respective categories, and some have risen to iconic status. VF is the ideal steward to honor Dickies' heritage while providing a platform for growth that ensures continued success for another century.  We are a purpose-led company that seeks not only to succeed in business, but also to leverage our success and resources to make the world better. We power movements of sustainable and active lifestyles for the betterment of people and our planet

How You Will Make a Difference

What you will do:

• Champion a global brand design philosophy aligned to the Brand DNA for all product categories to inform both the current and long-term design approach for Dickies.

• Define and lead the global, Work and Lifestyle product strategy and direction, including brand aesthetics and visual standards to drive competitive market advantage and business growth

• Lead the Go-to-Market process in collaboration with Global Merchandising and Global Marketing leaders to define seasonal strategies and creative concepts, trend and color strategy, and big ideas to achieve seasonal targets, timelines, and consumer demand

• Lead, inspire and motivate teams of design professionals to achieve business initiatives and goals while developing their skills and building talent succession

• Collaborate on the product creation budget to deliver on financial targets and KPI’s including gross margin, SKU complexity, global commonality, product sell-through

• As part of the broader VF Design Community, be an inspiration and collaborative leader whose influences and elevates design throughout the organization

How you will do it:

• Foster and maintain collaborative partnerships with the Global Merchandising leader to develop compelling product stories and collaborations and the Global Marketing leader to establish and drive key brand strategies, the brand creative vision, and market strategies to drive big ideas and newness to ensure continued innovation and brand elevation 

• Attract and develop design professionals to enhance individual growth and build a talent pipeline to ensure the future success of all brands within the VF enterprise

• Through actions and example, ensure that VF’s values, including inclusion, diversity, social and environmental stewardship, are fully incorporated into business strategies and interactions

What success looks like:

• You are a creative and innovative leader with an engaging, inspiring executive disposition    

• You possess the business acumen and consumer understanding, ability to drive execution and decision-making, build stra