Senior Director, Marketing

Company Description

About the Organization 

KIPP Public Schools is a national network of tuition-free public charter schools that prepares students with the skills and confidence to create the future they want for themselves, their communities, and us all. We are a network of 278 schools, nearly 16,500 educators, and nearly 190,000 students and alumni. 

Our mission: Together with families and communities, we create joyful, academically excellent schools that prepare students with the skills and confidence to pursue the paths they choose—college, career, and beyond—so they can lead fulfilling lives and build a more just world. 

Our vision: Every child grows up free to create the future they want for themselves and their communities. 

The KIPP Foundation is a nonprofit organization that supports KIPP public charter schools across the country. The KIPP Foundation helps to develop outstanding educators to lead KIPP schools; provides tools and resources for excellent teaching and learning; promotes innovation; and facilitates the exchange of insights and ideas across KIPP and other public schools and organizations. 

About Our Values: 

Excellent Results for Students: We value results over effort and know that our work is not finished until all students thrive. We maintain high expectations for self, team, and students. We drive outcomes by operating with agility, removing barriers, differentiating support, and prioritizing student-centered solutions—especially for those at the margins. 

Collective Impact: We are one team. We win together. We embody a one-team mindset by working collaboratively across teams, aligning goals, and leveraging the strengths of all teammates. We build trust-based relationships and ensure inclusive decision-making by engaging those closest to the work. We provide clarity through simple, repeatable systems and goals that enable transformational outcomes. 

Courageous Action: Our belief in what we can achieve is unwavering, fueling our optimism and commitment to overcome any challenge. We demonstrate an unwavering belief in students' potential and a commitment to addressing systemic inequities. We approach challenges with resilience, a solutions-focused mindset, and adaptability. We foster a psychologically safe environment centered on trust and accountability where feedback is encouraged. We leverage data to reflect on progress, own setbacks, celebrate successes, and continuously improve to maximize impact. 

Job Description

About The Position 

The Senior Director of Marketing will lead the Foundation’s marketing strategy and implementation to support KIPP regions in reaching student enrollment goals and strengthening the KIPP brand identity nationwide. This leader will serve as a strategic partner to regional marketing teams, providing data-driven insights, enrollment campaign direction, and tools to increase applications and drive enrollment. Reporting to VP, Marketing & Communications, the ideal candidate is a seasoned, collaborative marketing leader who thrives at the intersection of national strategy and local impact. In addition to core responsibilities, this role may also lead or contribute to special projects that advance the Foundation’s strategic priorities and innovation in marketing. 

Responsibilities 

Drive Enrollment Growth:  

• Partner with regional marketing and enrollment teams to develop and implement marketing campaigns that increase student applications and conversions, aligned to regional goals.   

• Lead and manage paid media agency vendor relationship on behalf of KIPP Network, including facilitating the approval and appropriate use of campaign budget in support of student enrollment. 

• Analyze regional marketing performance data to identify trends, challenges, and bright spots; share insights and recommendations across the network. 

• Develop and maintain scalable marketing toolkits, templates, and creative assets that regions can adapt for local use. 

• Collaborate with regional support teams to track enrollment KPIs, ROI, and campaign impact. 

Strengthen and Steward the KIPP Brand 

• Advance KIPP’s brand strategy, ensuring consistent adoption of messaging, collateral, and visual identity. 

• Partner with Creative and Communications teams to ensure that Foundation-led campaigns, collateral, and digital assets reflect brand standards. 

• Serve as the primary liaison to regional communications and marketing leads for brand alignment, training, and im