Distribution Marketing Manager Senior | Flex

At Allianz Life, we are guided by our mission – we secure your future – and by our common goal of caring for tomorrow. We care for our employees by promoting an inclusive culture where everyone has the opportunity to grow and be rewarded for their success. We care for our customers by creating new products that help them protect their families and pursue their retirement goals. We care for our community by giving time, resources, and donations. And we care for the future by supporting sustainability, protecting the local environment, and promoting societal equity.

 

The Distribution Marketing Senior Manager for Institutional will support a new business venture at Allianz Life.  The purpose and vision of this business is to allow more Americans to access lifetime income in retirement through their 401(k) plan.  This new role reports into the Head of DC Marketing and will be responsible for supporting business strategies and goals with exceptional marketing support. You will report to the AVP Worksite and Middle Markets.

 

What you do:

 

• This role will lead the development and execution of go-to-market strategies, messaging platforms, campaigns and may write content to meet marketing and communication objectives in support of partner marketing, co-branded and custom marketing efforts.
• Provide intermediary partners with strategic consultative support and off-the-shelf marketing content library designed to help educate intermediaries, plan sponsors and participants.
• Evaluate opportunities and execute on custom content development.
• Define partner experience journeys to improve go-to-market effectiveness and ease of adoption.
• Develop marketing programs to acquire and deepen recordkeeper and advisor relationships while implementing strategies to generate new lead generation.
• Develop deep relationships with distribution and operations partners to improve partner experiences and adoption of Lifetime Income+. 
• Strategize on partnership events and sponsorships to maximize marketplace awareness efforts.
• Analyze market data, trends, and competitive insights to inform all aspects of product positioning, messaging and go-to-market plans.
• Measure and analyze marketing outcomes to develop insights to inform future efforts and drive better engagement.
• Active participation with the core team to understand the root cause of problems identified for a marketing solution.

 

What you bring:

 

• 8-10 years of experience required: experience in financial services and specifically the defined contribution market
• Experience with institutional markets, a tier 1 record keeper and annuities 
• A data-driven and learning mindset     
• Curiosity about the customers and families we serve and a commitment to use those insights to improve the marketing content and journeys     
• Flexibility and a willingness to fill gaps as they emerge     
• Multimedia development experience including print, digital, video, et al    
• Bachelor’s degree or equivalent work experience required    
• Experience with marketing and distribution-focused technology tools i.e. Workfront, Marketo, Seismic & Salesforce

 

Base Salary Range $93,000 - $186,000 

Actual base salary may vary based upon factors such as relevant experience, qualifications, internal equity of peers, and geographic location. In addition to base salary, this position is eligible for an annual incentive program. 

 

What we offer:

At Allianz Life, we’re proud to provide a benefits package that supports the True Balance of our employees and their families. We offer a choice of comprehensive medical and dental plan options, a generous time off plan and an outstanding 401(k) company match. Plus, our employees enjoy an award-winning campus with an array of discounted amenities, including an onsite health center, child development center, fitness facility, convenience store and two cafeterias. Our employees and leaders take an active role in shaping our culture through our Employee Resource Groups, whose activities and advocacy contribute to an environment that welcomes, includes and celebrates diversity. Our great benefits, campus amenities and inclusive, engaged culture are among the many reasons we’re routinely recognized as a top workplace employer.

 

35925 | Marketing & Design | Management | Non-Executive | Allianz US Life | Full-Time | Permanent

 

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our custome