CD&A - Senior Manager, Media Analytics

Career Category

Sales & Marketing Operations

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

CD&A - Senior Manager, Media Analytics

What you will do

Let’s do this. Let’s change the world. In this vital role you will be responsible for delivering analytics and insights to support the Omnichannel Commercial efforts within the US and Global Marketing organizations. This includes supporting quarterly business reviews, monthly reporting with insights, participating in brand campaign development and rollout, as well as ad-hoc analysis.

The Senior Manager, Media Analytics will be responsible for developing and implementing digital campaign analytics - including audience analysis, micro-segmentation, digital persona development, omnichannel customer journey development, test-and-learn campaign testing, analytics around content and channel affinity, and optimal sequencing of touchpoints. The successful candidate is a passionate champion of insights driven strategy and objective evidence-based decision making. Using a variety of methodologies, the successful candidate will be combining digital/omnichannel data analysis with a variety of insights from other sources into a story for a brand.

This position will report to the Director of Media and Campaign Analytics within the Decision Sciences team of Commercial Data & Analytics (CD&A) group but will work day-to-day (“dotted line”) with those that own the brand/omnichannel marketing.

Flexible Commuter role to one of Amgen's offices Deerfield, IL or Thousand Oaks, CA. You will work on-site a minimum of 2-3 days a week.

• Establish cross-functional partnerships with marketing, GCC, PRM and broader analytics teams, to fully understand the brand’s strategic objectives and current marketing strategies
• Provide marketing leadership with an objective and thorough perspective on campaign analytics and performance management and be seen as their go-to team member for performance insights
• Lead the development of monthly and quarterly reports through the coordination of agency resources, offshore teams and internal partners from GCC, PMR and the broader MIO team
• Interpret, summarize, and communicate analyses to drive campaign understanding and be the unbiased and objective voice for the brand
• Collaborate with brand leads to jointly align on analytical priorities that fit with establish strategic imperatives and have the potential to lead to clear and sizable brand performance improvements
• Develop and deliver analysis using complex data sources including industry syndicated data sources (media measurement and benchmarking), tactical performance data, etc. to generate an integrated, objective, and detailed understanding of brand business and critical metrics
• Merge objective insights with GCC’s industry knowledge and expertise to developing test and learn opportunities and deploy optimizations through modifications to target audiences, publisher selection and creative deployment
• Optimally leverage the tools and team resources available to maximize output

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The media analytics professional we seek is a collaborator with these qualifications.

Basic Qualifications:

Doctorate degree and 2 years of forecasting, analytics, sales &/or marketing operations experience

OR

Master’s degree and 4 years of forecasting, analytics, sales &/or marketing operations experience

OR

Bachelor’s degree and 6 years of forecasting, analytics, sales &/or marketing operations experience

OR

Associate’s degree and 10 years of forecasting, analytics, sales &/or marketing operations experience

OR

High school diploma / GED and 12 years of forecasting, an