Lead Programmatic Trader – Americas

Locala is the world’s leading commerce media platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry.

The Trading Lead is responsible for driving campaign execution excellence, performance optimization, and margin efficiency across all channels.

This role acts as the central authority on trading strategy, deal structuring, and campaign performance, partnering closely with Pre-Sales, Customer Success, and Operations to ensure campaigns are executed effectively and deliver against client expectations.

While the role maintains visibility into inventory and supply, its primary focus is on how we buy, optimize, and scale media efficiently and profitably.

Your role:

1. Trading Strategy & Execution Leadership (Primary Focus)

Objective: Ensure all campaigns are executed with consistency, efficiency, and strong performance outcomes.

Responsibilities

• Define and standardize trading best practices across all channels:

  • Display / Mobile

  • CTV

  • DOOH

  • Audio / OLV

• Guide:

  • Campaign setup strategy

  • Budget allocation

  • Optimization frameworks

• Ensure consistency in:

  • Naming conventions

  • Campaign structures

  • Targeting logic

• Lead execution quality control:

  • Reduce setup errors

  • Improve campaign readiness and launch timelines

• Partner with teams to ensure alignment between strategy and execution

Expected Impact

• Improved campaign quality and consistency

• Reduced operational errors

• Faster and smoother campaign launches

2. Performance Optimization & Trading Excellence

Objective: Maximize campaign performance through continuous optimization and data-driven decision making.

Responsibilities

• Monitor and analyze:

  • Delivery & pacing

  • CPMs / CPCs

  • Win rates

  • Conversion / visitation metrics

• Define and implement:

  • Optimization frameworks

  • Testing strategies (A/B, formats, audiences)

• Identify:

  • Underperforming campaigns

  • Optimization opportunities

• Provide clear recommendations to trading teams

• Lead post-campaign analysis to inform future strategy

Expected Impact

• Improved campaign performance

• Stronger optimization culture

• Better use of data in decision-making

3. Margin Management & Buying Efficiency

This is critical based on your org shift.

Objective: Ensure campaigns are executed in a way that protects and improves margin.

Responsibilities

• Partner with Pre-Sales on:

  • Deal structuring

  • Media mix optimization

• Monitor:

  • Cost vs. sell price

  • Margin performance by campaign / channel

• Identify:

  • Inefficiencies in buying strategy

  • Opportunities to improve margin through optimization

• Support teams in:

  • Adjusting inventory mix

  • Improving cost efficiency

• Flag risks early:

  • Underperforming or low-margin campaigns

Expected Impact