Director, Copy & Creative Insights

At Jellyfish we believe that our individual differences are our greatest assets. We are passionate about empowering every employee to reach their full potential and contribute their unique perspectives to our collaborative environment. We are an equal opportunity employer and firmly believe that a diverse and inclusive workforce drives innovation and leads to better solutions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other personal characteristics that make them who they are.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description

Jellyfish is hiring a Creative Insights & Content Director to connect brand strategy, audience insight and creative execution across our client portfolio. Working closely with Content, Creative, Brand Strategy, Media and Data teams, you will help clients translate strategic thinking into scalable, insight-led and AI-powered creative output.

We are looking for someone with a strong foundation in both copywriting and strategic communications, with experience developing communications frameworks, messaging systems and creative direction across channels and stages of the customer journey.

Your focus will be to shape audience-first content and creative strategies that strengthen brand relevance and improve performance. You will play a visible leadership role across clients and internal teams – shaping creative direction, mentoring talent and helping evolve the Creative Insights & Content capability.

This is a hybrid position based out of our NYC office 1-2 days per week with flexibility. The full salary range for this role is between $134,000-150,000 USD, annually, and is based on experience.

Responsibilities

Strategy & Insight

• Act as a senior strategic lead across multidisciplinary creative projects and campaigns

• Serve as the strategic bridge between Brand Strategy, Creative and Production teams, helping translate briefs into clear messaging and creative direction before execution begins

• Partner closely with Brand Strategy, Creative, Media and Data teams to ensure work is strategically aligned and commercially effective

• Work collaboratively with design teams to shape assets and creative execution, with overall creative oversight from Creative Directors

• Inspire creative teams with strong strategic foundations, clear jumping-off points and platform-specific guidance

• Shape and elevate creative output across copy, content and campaign execution

• Mentor and support Creative Insights & Content team members, fostering strategic thinking and creative excellence

• Build strong client relationships and act as a trusted advisor across accounts

AI, innovation & performance

• Use AI tools, including Pencil, to support insights, ideation, content generation, testing and optimisation workflows

• Lead the development of AI-enabled creative workflows and scalable production approaches

• Build testing frameworks for messaging, copy and creative variants across channels

• Translate performance data into actionable creative and content recommendations

• Stay close to platform evolution, cultural shifts and emerging behaviours, bringing new thinking into client work

• Identify opportunities to improve creative effectiveness, operational efficiency and content scalability through AI-enabled ways of working

Capability & business growth

• Support the evolution of the Creative Insights & Content capability across Jellyfish

• Contribute to thought leadership, playbooks, frameworks and ways of working

• Identify opportunities for account growth and expanded strategic partnerships

• Help position Jellyfish as a leader in insight-led and AI-enabled creative delivery

• Contribute to new business opportunities and strategic pitches where relevant

Qualifications

• 6+ years’ experience across copywriting, communications strategy, content strategy or integrated creative roles within an agency or brand environment