Scheduled Hours

37.5

Position Summary

The Corporate Engagement Programs Marketing Manager leads the strategic development and activation of integrated marketing and communications initiatives that build awareness, affinity and engagement for Olin Business School among corporate partners and the broader business community.

Reporting to the Senior Marketing Manager of Strategic Initiatives, this role serves as the primary organizational partner for Olin's corporate engagement, executive education and experiential learning teams, working to define, execute, and measure marketing and communications initiatives that elevate thought leadership and core programmatic offerings relevant to the business community. This position collaborates closely with Marketing & Communications' content creators and digital experts to develop compelling and engaging communications, integrated campaigns, and storytelling collateral aligned to the school's strategic priorities and core narrative. This includes developing content and collateral, supporting storytelling for a partner e-newsletter, managing timelines and deliverables, and supporting campaign measurement and reporting.

Job Description

Primary Duties & Responsibilities:

• Strategic campaign planning including leveraging research and audience insights to inform the activation of integrated marketing and communications tactics that drive enrollment in non-degree courses and Olin engagement opportunities.
• Works with Olin organizational partners to develop key messaging and strategy that informs the development of compelling marketing materials for use across digital and in-person engagements. This includes the creation of marketing objectives and creative brief development to guide and manage creative content development.
• Curates and produces bi-monthly e-newsletter highlighting relevant Olin insights, opportunities, and news for corporate partners.
• Reviews creative content to ensure clear, compelling communication aligned to goals and adherence to applicable brand guidelines.
• Measures, tracks and reports on the impact of campaigns.
• Perform other duties as assigned.

Working Conditions:
Job Location/Working Conditions

• Normal office environment

Physical Effort

• Typically sitting at desk or table

• Repetitive wrist, hand or finger movement

• Ability to move to on and off-campus locations.

Equipment

• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:

Bachelor’s degree or combination of education and/or experience may substitute for minimum education.

Certifications:

No specific certification is required for this position.

Work Experience:

Relevant Experience (5 Years)

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position.

More About This Job

WashU seeks highly motivated individuals who are able to perform duties in a manner consistent with our core mission and guiding principles.

Preferred Qualifications

Education:

No additional education unless stated elsewhere in the job posting.

Certifications:

No additional certification unless stated elsewhere in the job posting.

Work Experience:

No additional work experience unless stated elsewhere in the job posting.

Skills:

Analyze Information, Communication, Computer Literacy, Computer Software, Creative Approaches, CRM Integrations, Customer Relationship Management (CRM) System, Decision Making, Diplomacy, Independent Judgment, Integrated Marketing Communications, Interpersonal Communication, Interprofessional Communication, Journalism, Oral Communications, Professional Etiquette, Project Management, Self-Starter, Storytelling, Strategic Thinking, Website Content Management Systems, Writing, Written Communication

Grade

G12

Salary Range

$58,400.00 - $99,700.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qua