Director, Partner Management

The Moment

The distribution landscape has never been more full of opportunity. From MVPDs to dMVPDs, smart TVs to FAST streaming services, today’s viewers discover content across a complex, ever-evolving ecosystem. And the good news is that Tennis Channel is everywhere and, on every platform, where fans live. We’re hiring a Director, Partner Management to unlock the maximum value from these touchpoints—driving strategic programs, partner engagement, and meaningful revenue growth.

This is a high-impact role for a strategic operator who knows the value of a great partnership —and how to activate it. You’ll lead our co-marketing, performance, and relationship management efforts across MVPDs, dMVPDs, CTV, FAST, and international platforms. From onboarding to optimization, you’ll design programs that drive engagement, subscriptions, and revenue growth—at scale.

If you’re equal parts relationship builder and performance marketer—and you know these platforms like the back of your remote—this is your vertical to lead.

This role is based in our Santa Monica, CA office.

What You’ll Own

Lead the Landscape

• Own the end-to-end partner lifecycle: onboarding, launch planning, performance tracking, optimization, and support the Head of Distribution with renewal discussions
• Prioritize platforms and partnerships based on audience reach, monetization opportunity, and ROI
• Serve as the primary liaison with partner teams across Amazon, Roku, Samsung, YouTube TV, Pluto, and others

Build the Machine

• Develop scalable, turnkey co-marketing frameworks that maximize evergreen and seasonal opportunities
• Deliver high-volume support with lean resources—streamlining asset workflows, asset toolkits, and templates
• Create and maintain partner pitch decks, calendars, one-sheets, and go-to-market materials

Drive the Performance

• Monitor viewership, ad metrics (fill rates), subscription KPIs, and promotional impact by partner and platform
• Translate raw or fragmented data into actionable insights, using tools like Amagi, Conviva, and Google Analytics
• Provide quarterly partner reports, executive-ready recaps, and recommendations that drive future strategy
• Maximize visibility and opportunities including DTC subscription promos, earned on-platform exposure, and contractual marketing obligations

Collaborate to Win

• Partner with Distribution, Programming, Product, and Growth Marketing teams to align strategies
• Hire and oversee a Manager to be focused on our highest growth platforms
• Ensure all initiatives are coordinated, efficient, and ladder up to broader business goals

What You Bring

• 10+ years in partner management with significant experience in digital streaming, traditional linear tv, and the evolving content distribution platforms
• Bachelor's degree
• Deep relationships across key partners (Amazon, Roku, Samsung, Pluto, etc.) with proven success activating campaigns
• Familiarity with self-serve Ad Managers to create, manage, and run campaigns directly (i.e., Roku Ad Manager)
• Familiarity with key engagement and monetization metrics (MAUs, ad fill, watch time, LTV, churn)
• Advanced skills in reporting, analytics, and data storytelling
• Exceptional communication and presentation skills—you know how to pitch, persuade, and perform
• Experience building co-marketing programs and toolkits that scale across a wide ecosystem
• A self-starter mindset—you know how to get things done with minimal headcount and maximum efficiency

Why This Role

This is a rare opportunity to lead one of Tennis Channel’s most critical growth areas at a time of major transformation. You’ll report to the Executive Director, Integrated & Growth Marketing, and work cross-functionally with senior leaders across the company. With visibility, autonomy, and strategic runway, you’ll help define how our content shows up across every screen.

 

Tennis Channel is proud to be equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

 

About PickleballTV 

Pickleballtv (PBTV) is the 24-hour television home of America’s fastest growing sport. With coverage of tournaments throughout the year, the network offers 1,000+ hours of live ma