Sr Manager, Product Marketing, Client Adoption & Growth
American ExpressAbout the role
As Sr Manager, Product Marketing, Client Adoption & Growth, you will lead marketing strategies focused on expanding awareness, engagement, and utilization across our existing Global & Large Enterprises customer base.
In 2026, our organization is evolving into a strategic, full-funnel product marketing engine accountable not only for campaign execution, but for measurable client adoption and commercial growth. This role will translate product innovation into actionable customer activation strategies that drive usage, cross-selling, and long-term engagement.
You will partner closely with Product Management, Sales, Client Management, Events, and other Marketing partners to unlock growth within existing accounts.
You will manage 1-2 Product Marketing Specialists and cultivate a culture of accountability, analytical rigor, and customer-centric execution.
Develop integrated customer growth strategies aligned to product roadmap and commercial priorities
Translate innovation initiatives into clear adoption, expansion, and engagement plans
Partner with Sales and Client Management teams to align marketing programs with account-level objectives
Lead activation strategies with key ecosystem partners and develop joint marketing plans
Coordinate cross-functional stakeholders to ensure seamless execution of partner and field campaigns
Design education and enablement strategies for program administrators and key decision-makers
Define KPIs tied to adoption, engagement, and commercial growth
Analyze campaign and usage data to identify optimization opportunities and inform strategy refinements
Provide clear performance reporting and executive-ready insights
Set direction for priority customer-facing assets in partnership with the Content team
Manage and develop 1-2 Product Marketing Specialists
5+ years of marketing experience (product marketing, lifecycle marketing, customer marketing, or B2B marketing preferred)
Experience driving customer adoption, expansion, or lifecycle marketing initiatives
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