Field Marketing Manager

Come join Guardian’s team of innovative and collaborative award-winning marketing professionals. If you're ready to challenge yourself with work that matters, then this is the place for you! Guardian is seeking an account-based marketing manager to join our Field Marketing Team for the Group Employee Benefits business.

This role will collaborate with our sales, client management and training teams, Benefits Technology (BenTech), digital customer experience, product teams, and digital content marketing teams to develop and implement omnichannel marketing strategies that enable our broker partner community to better understand our benefit service solutions including BenTech and the ease of doing business with Guardian.

You are:

• A successful B2B2C Marketer with Sales Enablement Marketing experience who thrives in a fast-paced, time-sensitive environment. You are well-organized and have a collaborative and flexible personality who adapts easily to change.
• Able to drive alignment between marketing, product, and sales to further business growth, and form relationships to accomplish work across business functions.
• Experienced with translating business objectives into marketing campaigns (that may include one-to-many Account-Based Marketing (ABM) programs) with proven results against goals. Experienced with developing campaign hypotheses, analyzing campaign data, and coming to conclusions quickly to keep programs moving forward toward goal.
• Capable of understanding digital products and their impact on a customer experience, and adept at explaining their benefit to a variety of internal and external audiences.
• Comfortable with subject matter authorities, executives, and peers. You can collaborate across departments to transform conceptual thinking into executable insights and inform customer segmentation opportunities and create useful sales enablement tools.
• Excellent at communication (written and verbal) and have strong executive presence.

You have:

• Experience with B2B/B2B2C or complex multi-step sales field/regional marketing and sales enablement.
• Strong background of developing and driving B2B2C multi-channel field marketing programs with tangible results. Experience with customer segmentation.
• Virtual presentation skills that include creating engagement with sales teams or other partners and sharing technical content at audience-appropriate levels
• Validated collaboration and direct partnership with sales teams at the rep and management level
• Hands-on proficiency with marketing automation platforms, prospecting databases, and knowledge of web analytics tools, social media management and social selling platforms
• Experience with maximizing usage of sales collateral management platforms (ex. Seismic, etc.)
• Prior experience in product / broker segment marketing or sales enablement marketing within the insurance industry or financial services a strong plus Account-Based Marketing (ABM) experience with proven results against goals a plus
• Experience with ABM platforms like Demand Base a plus
• MS Office (Excel, Word, PPT)

You will:

• Develop and implement results-oriented marketing plans executed across a variety of marketing channels, including digital, account-based marketing, and events, to generate demand for the seamless and effortless, high-quality broker experiences our group employee benefits solutions offer like BenTech and digital-broker tools.
• Establish KPIs and goals for campaign programs and communicate the results to key business stakeholders. Ensure successful ROI-focused planning, implementation, and execution of marketing plans across the full range of marketing channels (web, email, paid media, webinar)
• Think strategically to provide marketing leadership to develop and execute omnichannel campaigns that achieve the business’s short and long-term goals, and generate buy-in and support for marketing programs from the sales team
• Ensure fast, clear communication of all relevant marketing activities and tools to relevant stakeholders, and collect regular feedback
• Identify, develop, implement, and improve sales enablement tools, programs, and training to increase sales rep productivity and business results
• Inform and train internal teams, sales reps, and customer-facing staff on marketing programs and sales enablement tools
• Understand the customer journey from end-to-end. Bring original thinking in innovating new ways to reach, engage and convert target customers
• Measure and report performance for marketing campaigns and assess against goals (ROI and KPIs).
• Be a strong storyteller…. Create new ideas/approaches to effectively enhance the communication of key messages in sales presentations

Re