Sr. Director - Consumer Media

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Lilly has created a new centralized Global Customer Office by assembling a group of teams who are passionate about understanding and helping customers work together and meet their evolving needs within a sophisticated healthcare ecosystem. The goal is to deliver remarkable, data-driven, end-to-end experiences across a myriad of touchpoints to drive positive outcomes for people living with health conditions ranging from diabetes to obesity to stage IV cancer and beyond.

With a significant consumer media investment across the Lilly portfolio, this role will set the vision and strategy for one half of the enterprise portfolio, working in close partnership with a peer Senior Director who oversees the other half. Together, the two Senior Directors will ensure a cohesive, enterprise-first consumer media strategy while delivering against individual brand and portfolio needs.

The Senior Director of Consumer Media will report to the Associate Vice President of Media & Partnerships and lead a team of 3–4, overseeing enterprise consumer media strategy, governance, and agency partnerships. This leader will serve as a trusted advisor to senior executives, translating insights into clear recommendations that drive enterprise decision-making and long-term growth.

The Senior Director will shape media objectives, channel principles, and investment frameworks that balance enterprise priorities with brand performance. They will oversee key external partnerships, ensuring agency accountability, evolving capabilities, and strategic value creation. This role will also monitor shifts in the market, consumer behavior, and media innovation, proactively advising the enterprise on opportunities and risks.

This position requires a seasoned media strategist who can influence at the highest levels, deliver financial stewardship with rigor and transparency, and build both talent and organizational capability to elevate Lilly’s consumer media expertise.

Responsibilities:

• Enterprise & Product Balance – Balances enterprise-wide priorities with brand-level needs, setting a cohesive vision that drives both long-term growth and near-term performance.
• Influential Communication – Translates complexity into clear, compelling narratives that build trust and alignment with executives and teams.
• Accountability– Makes disciplined, transparent decisions that maximize enterprise value and investment impact.
• Curiosity & Innovation – Anticipates shifts in consumers, culture, and technology, proactively shaping future-ready strategies.
• Talent Builder– Elevates people and partnerships through mentorship, empowerment, and accountability.
• Enterprise Media Strategy & Governance: Set the vision and framework for consumer media strategy across brands, ensuring alignment to enterprise priorities and long-term growth. Define enterprise media objectives, channel principles, and measurement standards to drive consistency and maximize business impact, while pushing the organization toward innovation and future-forward approaches.
• Executive Leadership & Influence: Serve as a trusted advisor to senior executives on media and marketing investment strategy. Translate complex data and insights into clear recommendations that inform enterprise decision-making. Build organizational alignment around media’s role in delivering customer-centric experiences and driving business performance.
• Agency & Partner Ecosystem Leadership: Oversee enterprise-level media agency partnerships, ensuring the right operating models, talent, and performance standards are in place. Shape agency accountability, foster collaboration, and ensure agency capabilities evolve with the business’s needs. Build senior relationships with agency executives and hold them accountable for strategic thought leadership and value creation.
• Market & Industry Foresight: Monitor consumer, category, and competitive trends, as well as advancements in media, data, and technology. Anticipate shifts in the external landscape and proactively advise the enterprise on opportunities, risks, and implications for the business.
• Financial Stewardship: Oversee enterprise media investment portfolio, ensuring responsible steward