Social and Marketing Coordinator

Description

GENERAL POSITION SUMMARY: 

The Social and Marketing Coordinator’s role is to assist the Marketing Manager and other CRMG staff with specific marketing-related needs. The Social and Marketing Coordinator acts as a liaison between the Marketing Department and other departments, taking on overflow work as needed.

MAJOR RESPONSIBILITIES:

• Leads the Social Committee and drive company morale initiatives.
• Plans, coordinates and/or assists in company and industry events as needed
• Provides on-the-ground coordination and participation for select events
• Assists in migrating, upkeeping, onboarding and offboarding of property management systems such as Entrata.
• Performs routine marketing audits.
• Coordinates the new property onboarding and property discontinuation process.
• Assists onsite managers in creating advertising, as needed, based on marketing templates and branding to ensure quality and consistency.
• Manage corporate social media accounts, creating, publishing, and monitoring content, while also assisting with site accounts.
• This includes content for LinkedIn, Facebook, Instagram and other accounts
• Works with site staff to capture engaging content at social events or new projects.
• Works with corporate staff to capture corporate content.
• Communicate between all parties to coordinate marketing needs.
• Serves as the liaison between onsite staff, Portfolio Managers, Assistant Portfolio Managers, and other departments, ensuring seamless communication with the Marketing Department.
• Maintain and update directories and marketing material in SharePoint.
• Maintain and update of photos across online platforms, including but not limited to company websites, corporate website(s), Google My Business pages, and Yelp.
• Participate in front desk office operations monthly meetings. 
• Complete all required training on time.    
• This job description does not necessarily include all the essential functions that may be assigned this position, based upon the continuing needs of the organization. 

SECONDARY FUNCTIONS: 

Provides backup coverage of the Marketing Department email and needs as needed.

JOB SCOPE: 

Performs regular, routine and recurring work duties with regular supervision, operating from established and well-known procedures, with occasional variations. Decisions are made within general company policy constraints and staff member is encouraged to suggest ways of handling occasional variations but are not granted decision-making authority.  

SUPERVISORY RESPONSIBILITY: 

There are no supervisory responsibilities in this position.  

INTERPERSONAL CONTACTS:

The staff member normally communicates with onsite staff, corporate office staff and outside organizations/vendors to exchange information.   

Requirements

SPECIFIC JOB SKILLS: 

• Must be reliable and extremely trustworthy.
• Must be proficient in Microsoft Office Suite or related programs.
• Must be proficient in Adobe Illustrator, Design, Canva, and other marketing programs.
• Must be able to learn other marketing programs and equipment as needed.
• Excellent organizational skills and attention to detail.  
• Ability to maintain confidential and meticulous records.  
• Ability to focus and remain engaged for an extended period of time, while performing tasks on a computer.  
• Must be skilled in written and spoken English.
• Possess a current valid driver’s license, a clean driving record, and proof of auto insurance.

EDUCATION AND/OR EXPERIENCE:

• High School diploma or equivalent.
• Marketing degree or courses/certificate is preferred.
• Proficient with social media platforms.
• Computer proficient and able to learn company software programs.
• Knowledge of landlord/tenant laws, state and federal labor laws, fair housing laws is a plus.

JOB CONDITIONS:

The staff member is frequently subject to inside environmental conditions, which provide protection from weather conditions but not necessarily from temperature changes and is occasionally subject to outside environmental conditions.  

PHYSICAL REQUIREMENTS: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

While performing the duties of this job, the employee is constantly required to use repetitive motions of the hands, fingers and wrists, reach and handle documents. This position requires frequently sitting and occasionally standing, walking, climbing, lifting, stooping, bending, crouching, hearing, seeing and talking.