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Associate Director, Account Leadership
MindshareNew York City, United Statesfull_timeVerifiedPosted 21 Jan 2025
💰 $180,000/yr($75,000/yr – $180,000/yr)
About the role
WPP Unite
There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.
The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP’s most dynamic agencies, operating as ONE end to end strategy, design, and execution powerhouse.
GroupM will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming.
WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come. Who we areThe Account team is the orchestrator for the WPP Unite team and the first “face” to the clients. Who are the E2E Quarterbacks. Able to speak high-level across strategy, planning, investment, partnerships and analytics in conversations and answer most client questions on the fly.Bringing the right subject matter experts to the table for more in-depth conversations and drive collaboration internally and externally to deliver against briefs and taking pride in all deliverables and ensuring WPP Unite is seen as best-in-class.Have a full understanding of the clients and wear the client hat. Anticipate questions and proactively anticipate client needs. Responsibilities:
There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.
The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP’s most dynamic agencies, operating as ONE end to end strategy, design, and execution powerhouse.
GroupM will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming.
WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come. Who we areThe Account team is the orchestrator for the WPP Unite team and the first “face” to the clients. Who are the E2E Quarterbacks. Able to speak high-level across strategy, planning, investment, partnerships and analytics in conversations and answer most client questions on the fly.Bringing the right subject matter experts to the table for more in-depth conversations and drive collaboration internally and externally to deliver against briefs and taking pride in all deliverables and ensuring WPP Unite is seen as best-in-class.Have a full understanding of the clients and wear the client hat. Anticipate questions and proactively anticipate client needs. Responsibilities:
- Serves as main point of contact for clients and manage their project needs, from initial brief to implementation within the studio to final reveal. They generally are the first WPP Unite team members to respond to client emails and action the necessary internal collaboration required for new requests.
- Strong presence with clients, across brand marketing and marketing specialties, working as an extension of the UL teams, presenting a united front across all National, Search and Shopper marketing initiatives.
- Intake client briefs, disseminate them across the WPP Unite team and coordinate the “brief interrogation” to ensure strong inputs before work officially kicks off.
- Kicks off workstreams, creates timelines, review all final deliverables and keeps clients informed on project progress.
- Brings the WPP Unite team together regularly to drive full E2E collaboration across all workstreams and functions, including National and Shopper, Media and Creative.
- Plays an active, participatory role in Optimizations sessions.
- Organizes internal conversations, inputs and deliverables for IATs. Attends all IAT meetings, bringing in WPP Unite specialists when called for.
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