Digital Marketing, Ultra-Rare Medicines - Senior Manager

Career Category

Sales & Marketing Operations

Job Description

Join Amgen’s Mission of Serving Patients

At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.

Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease�� we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Digital Marketing, Ultra Rare Medicines - Senior Manager

What you will do

Let’s do this. Let’s change the world. In this vital role you will be responsible for leading the planning and implementation of Ultra-Rare Brand Strategies into digital means. This would include all Healthcare Professionals (HCPs) and consumer digital promotions supporting Ultra-Rare Brands in the U.S.  The digital lead will play a key role in translating brand strategy into reality and guiding Ultra-Rare towards the best possible outcomes. This role will require strong marketing acumen, highly effective communication skills, the ability to lead cross-functional teams, and savvy in emerging technologies, such as AI innovation.   This role owns end-to-end digital marketing tactics for Ultra-Rare, from creative brief, message development through execution, measurement, and optimization in partnership with Brand Marketing Leads and Brand Operations Manager.

Key Responsibilities:

• Serve as a key partner to brand leadership by turning strategic goals like positioning, customer journeys, and go-to-market plans into actionable projects and requests for capabilities

• Work closely and partner with our cross-functional matrixed teams including: commercial (sales, brand, patient access), global commercial capabilities, analytics, regulatory, compliance, and vendors to organize tasks, set priorities, and achieve targeted brand results

• Support brand strategy execution by promoting analytics and automation tools, such as modular or GenAI content creation, workflow automation, and production analytics, all of which aim to reduce manual work and speed up insights

• Convert brand objectives into measurable KPIs and SLAs, then suggest operational changes and adoption strategies based on performance data

• Maintain all current established Ultra-Rare brand and unbranded websites, along with any processes associated with them

• Design and oversee strategies for digital media activation, re-activation, and prevention of discontinued engagement

• Help enhance and broaden a strong, data-driven marketing plan to engage healthcare professionals (HCPs) at key stages in their adoption journey

• Manage daily relationships with agencies and publishers

• Advocate for ongoing innovation and continual learning, sharing best practices throughout the organization

• Up to 25% domestic travel

What we expect of you

We are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is a collaborator with these qualifications.

Basic Qualifications:

• Doctorate degree and 2 years of relevant marketing experience OR

• Master’s degree and 4 years of relevant marketing experience OR

• Bachelor’s degree and 6 years of relevant marketing OR

• Associate’s degree and 10 years of relevant marketing OR

• High school diploma / GED and 12 years of relevant marketing experience

Preferred Qualifications:

• 3 years of experience collaborating with marketing, compliance, or within healthcare/life sciences organizations

• Proven track record in developing and executing a variety of professional and consumer-focused initiatives across diverse channels, including paid search/SEM, organic search/SEO, generative search/GEO, email, websites, display advertising, video, mobile platforms, CRM, and social media

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