Manager - Public Relations (Digital IMC)

<div class="content-intro"><h3><strong>Who we are:</strong></h3> <p>Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.</p> <p>WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <a href="WPP.com">WPP.com</a> </p> <p>For more information visit <a href="https://www.bursonglobal.com/">bursonglobal.com</a> and follow us on <a href="https://www.linkedin.com/company/burson/posts/?feedView=all">LinkedIn</a> and <a href="https://www.instagram.com/burson.global/?hl=en">Instagram</a>.</p></div><p><strong>More about the role:</strong></p> <ul> <li>국내/해외 Digital IMC 마케팅 - 2년 이상</li> <li>소셜 중심의 Digital IMC 캠페인 기획 및 실행을 담당하는 포지션</li> </ul> <p> </p> <p><strong>What you'll do:</strong></p> <ul> <li>국내/해외 클라이언트 대상 IMC 캠페인 운영 및 관리</li> <li>캠페인 전략 기획 및 실행</li> <li>캠페인 목적에 따른 소셜 콘텐츠 기획 및 제작 방향 수립 (캠페인용 SNS 콘텐츠)</li> <li>유튜브 채널 및 인플루언서 협업 캠페인 운영</li> <li>오프라인 연계 IMC 실행 (팝업, 이벤트)</li> </ul> <p> </p> <p><strong>Experience that contributes to success:</strong></p> <ul> <li>국내 또는 해외 소셜 마케팅/디지털 마케팅 실무 경험자</li> <li>대행사 근무 경험 또는 IMC/디지털 마케팅 관련 직무 경험자</li> <li>외부 제작사 파트너와의 협업 및 프로젝트 진행 경험자</li> <li>여러 이해관계자 사이에서 업무를 구조화하고 조율할 수 있는 분</li> <li>영어 커뮤니케이션 가능자</li> </ul> <p><strong>#LI-PJ1</strong></p><div class="content-conclusion"><h3><strong>You belong at Burson:</strong></h3> <p>Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflect