Senior Manager or Director, Measurement and Analytics

Senior Manager or Director, Measurement & Analytics:

The Senior Manager or Director, Measurement & Analytics will be responsible for delivering measurement and analytics across /prompt, acting as a strategic partner to our clients and cross-functional teams. This role leads research planning support, measurement, and evaluation across earned media, social, influencer, and corporate and brand communications. This role will be comfortable speaking both business and data with internal teams and clients, will continuously innovate and improve the ways we identify insights and measure results.

Job Responsibilities:

• Manage projects, data export, data aggregation, deck development, analysis execution, insight development, and presentation to clients

• Design and execute measurement and evaluation frameworks across earned media, social, influencer, and corporate and brand communications programs

• Provide research-driven planning support: landscape analysis, audience and stakeholder research, message testing, and benchmarking to inform strategy and creative

• Formulate actionable insights for client businesses from data to ensure integration with overall client strategy

• Provide clients with understanding of audiences and performance, KPI indicators, and ongoing reporting and optimization recommendations across multiple lines of business

• Serve as point of contact to clients for anything measurement and analytics related on reporting calls, recommendations, and day-to-day collaboration

• Collaborate with multiple internal teams (i.e., Creative, Planning, Engagement, and Digital) to guide decision-making and ensure project accuracy

• Manage recurring reporting and ad-hoc project timelines and ensure data and reporting accuracy

• Mentor junior analysts and raise data literacy across the agency

Qualifications:

• 6–9 years of experience in communications measurement, research, or analytics, in-house or at a communications agency with some focus on healthcare

• Demonstrated experience developing, executing, and reporting on the measurement and evaluation of earned media, social, influencer, and corporate and brand communications campaigns

• Experience with research planning support: landscape and audience research, message testing, and benchmarking that feeds strategy and planning

• Experience using social listening and media measurement tools (i.e., Brandwatch, Meltwater, Sprinklr, Cision/Onclusive)

• Experience with APIs, data and measurement platforms within paid media channels (e.g., Google, Meta, etc.)

• Familiarity designing and executing primary research, including survey programming via partner platforms

• Baseline understanding of statistical analysis to interpret and present results and to be a strong partner to the data science team

• Strong knowledge of Excel (power-user preferred); comfort with dashboarding and data visualization

• Strong knowledge of the social and emerging media landscape, including platforms and best practices

• Strong organizational, presentation, and interpersonal skills, including the ability to juggle multiple assignments and clients and to translate complex analysis for non-technical audiences

• Ability to demonstrate critical and analytical thinking, prioritize high-volume detail work in quality fashion, and work both autonomously and as a strong team player

• Biopharma or regulated healthcare communications experience a plus (familiarity with the constraints and stakeholders of pharma comms, but not required)

About you:

Experienced: You have experience in communications measurement, research, and analytics, with a focus on planning support and evaluation, in-house or agency. You are a disciplined team player who embraces opportunities to teach, learn and