Senior Product Marketing Manager

Kevel is a growing cloud-based technology company leading a bold mission to help make the Internet a better place through ethical advertising practices and building customizable, ad serving solutions quickly and easily. At Kevel, we put people first. Our team members are passionate and self-motivated individuals that help each other do remarkable things every day.

JOB OVERVIEW:

We are seeking a talented and experienced Product Marketing Manager to lead our commercial and customer enablement efforts. As the Sr. PMM for GTM Enablement, you will be a key member of the team responsible for equipping our sales, customer success, and solutions team with the knowledge, tools, and resources needed to effectively sell and support our products to new and existing customers. Your role is pivotal in driving adoption, ensuring retention, and actively contributing to our revenue growth through strategically designed campaigns and programs.

You will collaborate closely with marketing, product, sales, and customer success teams to develop and execute programs that enable our commercial teams to achieve their targets and drive revenue growth. This role reports to the Director of Product Marketing.

LOCATION: Remote - United States (EST locations preferred). This position is 100% remote. Applicants located anywhere within the EST timezone of the United States are encouraged to apply. Applicants located in the US must be legally eligible to work within the United States specifically.

PAY TRANSPARENCY: Kevel uses external, third-party market data to determine compensation for all open positions. Our compensation philosophy is based on the candidate’s specific working location and experience level. This means that we will take a no negotiation approach in our recruitment and offer processes. We believe this is an important step in living our value of embracing diversity while underlining our commitment to fair, equitable and inclusive pay practices.

The pay range for this position is $130,000 - $150,000. An exact offer for this position will be determined based on the candidate's working location and experience level, in relation to our existing team.

All compensation packages include the additional benefits as described in the 'Why you'll love working with us' section below. We also have a transparent ‘Total Rewards Philosophy’ we’d be happy to share with you which describes our overall approach to compensation and benefits in full detail! Our recruitment team can share more about this with you in an initial phone interview and will be happy to answer any questions you have related to compensation at Kevel! 

WHAT YOU'LL ACCOMPLISH:

Enablement

• Develop and execute a comprehensive sales enablement strategy tailored to our advertising technology and retail media offerings
• Create high-quality enablement materials, including playbooks, pitch decks, product trainings, case studies, and objection-handling guides
• Design and implement sales training programs to ensure both new and existing team members have a deep understanding of our products, customer benefits, and solution use cases
• Design and implement customer training programs to ensure end-users are fully trained on the products and features they use
• Collect and analyze data to support our solutions in the market and optimize existing collateral.
• Organize and maintain an up-to-date library of sales resources for quick access to the latest information and tools

Post-sale Customer Marketing

• Support product launches by creating and distributing launch-specific enablement materials
• Execute post-sale marketing programs to support target ICP segments across various channels, including integrated campaigns, email, webinars, direct mail, and account-based marketing
• Analyze customer data to identify patterns, trends, and growth opportunities in order to segment and personalize marketing strategies to support adoption, expansion, and advocacy motions
• Cultivate renewals and adoption– collaborate with peers and contribute to programs that reinforce behaviors correlating with use case adoption renewals, i