Senior Manager - Customer Marketing - Midwest

Job Title

Senior Manager - Customer Marketing - Midwest

Position Overview

Responsibilities:

• Works with our independent retail and local builder partners to create best-in-class consumer experiences instore and online, while driving sales and increasing brand desirability.   

• Responsible for executing the strategy across all of Shaw’s brands and customer groups (i.e. Shaw Flooring Network and other buy groups). Main KPI will be to establish and deliver the brand’s financial targets within the Midwest geography 

• Deliver consistent brand experiences to our key independent retail customers and their consumers through effective creation and management of strategic co-marketing plans, sell-in plans, advertising, marketing and promotional assets, digital marketing, and online content that support the sales goals for Shaw brands and deliver on the Shaw brands’ strategies and annual plans. 

• Work with internal sales team and customer to develop and execute specific customer annual co-marketing plans and supporting creative, including detailed budgets aligned with Sales, and advertising plans focused on digital marketing tactics and aligned in timing with both the retailer and Shaw plan. Plans should bring to life Shaw National Brand strategies/plans on a local level, as well as deploy promotional plans from our buy group and Shaw Flooring Network teams.  

• Measure and evaluate ROI through sales and promotion effectiveness of trade marketing initiatives, including reporting out results by customer quarterly, with a heavy focus on ROAS for digital media.  Manage and track annual marketing spend and effectiveness of spend by customer. 

• Manage co-op/BDF funds with our customers to ensure they are used effectively. 

• Continuously optimize the online consumer experience through trade partner websites, including website content management processes, online product demo strategies, retailer website consumer ratings and reviews management, and digital co-marketing campaigns 

• Establish regular cadence of meeting with key customers’ marketing department to plan, measure, and continuously improve.  

• Fully support the marketing needs and requirements of key product launches across brands by leveraging Brand content and working with Sales, Digital and our Training team to ensure a robust launch at each customer. 

• Travel within the United States is required, both within the Midwest geography (primarily) and to headquarters (Dalton, GA) 

• Preferably located in Chicago area.  Potential options for location in the Dalton, GA area or near a major airport in the Midwest that makes direct flights possible (i.e. Minneapolis, Detroit) 

• This role reports to the VP, Customer Marketing.  

Requirements:

• Degree in Marketing, Sales, Business Management or similar relevant subject; MBA preferred 

• 5+ years of relevant experience in brand management, marketing, <