Director, Digital Marketing

Mylan Pharmaceuticals Inc.

At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.

Viatris empowers people worldwide to live healthier at every stage of life.

We do so via: 

• Access – Providing high quality trusted medicines regardless of geography or circumstance;

• Leadership – Advancing sustainable operations and innovative solutions to improve patient health; and 

• Partnership – Leveraging our collective expertise to connect people to products and services. 

Every day, we rise to the challenge to make a difference and here’s how the Director, Digital Marketing role will make an impact:

Key responsibilities for this role include:

• Contribute to the overarching NA Digital Marketing strategy.

• Manages the execution of digital strategy for multiple brands/business units within the United States, including both ongoing daily activities and mission critical strategic initiatives. 

• Develop a roadmap to increase customer engagement and experiences with assigned brands:

• Establish systematic marketing approaches based on understanding of customer segments, defining and prioritizing core segments and identifying new digital marketing touch points.

• Take the lead on bringing to light new insights and innovative approaches to improve  the customers experience with our brands using digital& Non-Personal Promotion (NPP) that includes digital channels.

• Tech Stack & Innovation Identify digital trends and technologies.

• Own the digital marketing tech ecosystem (e.g., Veeva CRM, Salesforce, Google Analytics, CDPs).

• Identify digital trends and new digital tools to enhance targeting, engagement, and measurement.

• Lead omnichannel pilots and scale high-performing initiatives.

• Monitor the success metrics and leverage learning for optimization of digital marketing programs across the entire digital ecosystem.

• Lead and manage digital marketing activity for assigned brands including, but not limited to, CRM, SEO, SEM, and social media programs.

• Compliance & Governance.

• Collaborate closely with regulatory, legal, and medical review teams to ensure all digital activity meets promotional and data privacy standards (HIPAA, GDPR, etc.).

• Champion proper consent management and opt-in protocols across channels.

• Build strong working relationships with various disciplines that comprise and support digital marketing. Partner with cross-functional stakeholders to develop and realize initiatives.

The minimum qualifications for this role are:

• Minimum of a Bachelor's degree, MBA preferred, and 5-7 years of relevant experience in related industry (pharmaceutical or consumer products). However, a combination of experience and/or education will be taken into consideration. 

• Experience leading and establishing new digital, social and omnichannel marketing programs.

• Must possess knowledge of terms and concepts used in digital marketing, media planning and performance monitoring. Familiar with web analytics (Google Analytics).

• Experience with pharmaceutical marketing and medical-legal reviews desired.

• Advanced knowledge of Microsoft Excel and PowerPoint necessary.

• Strong strategic thinking and ability to translate customer insight into actionable ideas that drive business objectives.

• Innovative and entrepreneurial mindset.  Eagerness, enthusiasm and passion to drive new capabilities.

• Demonstrated initiative, strong leadership skills.

• Strategic influencing skills, ability to align support for new initiatives across commercial partners and cross-functional teams.

• Strong project management and ability to lead cross-functional teams.

• Strong quantitative and qualitative skills.

• Excellent verbal and written communications and presentation skills.

• Must be comfortable working productively with limited guidance and in a matrixed organization.

• Excellent written and presentation skills.

• Responsible for leading a team of employees and external temporary workers and external vendors.

• Position functions autonomously.

• Ability to read and interpret comprehensive and intricate research documents.  Ability to work with executives and communicate abstract concepts.  Ability to present to a high level of the organization and groups outside of the organization. Worki