Vice President Global B2B & Product Marketing Open Finance & Developer Experience

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Vice President Global B2B & Product Marketing Open Finance & Developer Experience

ABOUT US:
Mastercard has quickly become a leading technology company offering services that power the world of payments and beyond. As a part of Mastercard’s Integrated Marketing and Communication organization, the Global Marketing Product & Engineering team partners with the Product organization and is accountable for end-to-end B2B2C, B2B & product marketing. This includes leveraging consumer insights and market knowledge to help identify, test, and refine product concepts, positioning and packaging; developing sales enablement and b2b2c tools; and developing, executing and scaling marketing plans globally.
Join the industry’s most passionate, motivated & engaged global team. Our employees are encouraged to drive innovation every day in support of a more connected world – Empowering people. Empowering economies.
The Vice President Global B2B Marketing is member of the larger Global B2B & Product Marketing organization and works closely with the product & engineering and GTM teams with a focus on Open Finance to create marketing solutions for businesses, leverage Mastercard’s assets and marketing platforms, and deliver a consistent and differentiated consumer and stakeholder experience, especially in the areas of Open Finance, data as an enabler and service and developer APIs and marketing.
• Do you have a passion for Open Finance, data as a service and developer marketing?
• Are you an experienced Marketing Leader, especially in B2B GTM and product marketing?
• Are you respected for your marketing strategy, creativity and clear communication?
• Are you comfortable dealing with ambiguity in a fast-paced environment, able to set goals for yourself and others to drive initiatives forward and deliver tangible results?

We are looking for a top marketing performer with entrepreneurial spirit and ambition to play a key role in building marketing strategy, promoting superior experiences and buyer-centric business solutions, working with exceptional colleagues around the globe to accelerate awareness, consideration and solution sales.

Role
• Develop and implement the B2B marketing strategy and marketing activities for Open Finance, Developers and cross-Services and company solutions
• Develop, launch, optimize suitable B2B and developer campaigns with a focus on Open Finance use-cases, data enablers and embedded technologies
• Apply performance-based marketing strategy and tactics, especially in the area of lead generation and account-based marketing for B2B direct, embedded and partner selling
• Drive a culture of learning through creative/narrative testing, sharing and optimizing across the full range of GTM positioning, content distribution media channels and your own team members/ direct reports
• Build and maintain strong working relationships across the global marketing organization and local/regional marketing and business partners to effectively navigate through the Mastercard matrix across business units and regions
• Ensure business objectives are aligned with Global marketing priorities and cater to emerging opportunities
• Be an aspirational people leader and manage the Open Finance and leverage the larger B2B Product Portfolio marketing team by role modelling the Mastercard Way
• Cooperate with various functional and regional teams to drive our Open Finance, Developer and data differentiation agenda to ensure impact on revenues
• Help shape marketing strategy and activities by bringing buying center and personal insight to the conversation.
- Develop marketing assets around value propositions to ensure Mastercard teams have engaging, robust and well-thought-out narratives.
- Play a part in evolving how we leverage marketing capabilities to bring buying centric solutions to market more effectively to drive awareness, internal and external, engagement and relevance
• Ensure close alignment and strong working relationship with Global and Services Marketing and Communications Community
• Play a central role with the Portfolio Product Marketers and Regional B2B & leads by supporting their efforts to drive scale in market while driving consistency of positi