Media Operations Specialist

WHAT YOU’LL TACKLE

• Drive Performance & Profitability. You’ll be responsible for ensuring that every dollar spent is maximized by optimizing for both performance and profitability. This involves tracking inventory, refining publisher strategies, and making real-time adjustments to campaigns to deliver the best results for both our clients and our bottom line.

• Optimize and Scale Ad Campaigns. You’ll work on identifying high-potential inventory sources and scaling successful placements. Whether you’re building relationships with new publishers or finding creative ways to scale existing ones, you’ll be the engine driving the continuous improvement of our campaign performance.

• Strengthen Publisher Engagement & Collaboration. Develop initiatives aimed at deepening relationships with publishers. For example, create regular performance review sessions and feedback loops that not only address current challenges but also identify opportunities to optimize inventory and yield, ensuring a consistent, high-quality partnership.

HOW YOU’LL MAKE AN IMPACT

• Achieve monthly goals for Gross Profit Margin (GPM), quality, and scale across the Personal Finance, Credit Card and Credit verticals

• Track publishers’ inventory and ensure optimal fill rates.

• Assist Account Managers in evaluating new inventory sources, optimizing existing placements, and supporting the development of strong publisher relationships to enhance collaboration and long-term performance.

• Monitor and optimize performance based on budget fulfillment, advertiser quality, and GBR GPM.

• Collaborate with Product teams to develop new templates and features that enhance publisher revenue and advertiser quality.

• Work with Yield, Account Strategy, Media, and Ad Operations teams on campaign changes (pricing, budget updates, compliance, etc.).

• Support media ops billing processes.

• Manage ticketing through Salesforce and JIRA (e.g., rate updates, campaign pauses, budget updates, traffic adjustments).

• Coordinate with Product and Media teams on testing to improve CTU and advertiser performance across network sites.

• Assist in driving growth, improving reporting, and developing media plans.

• Proactively report tactical roadblocks, issues, successes, and wins weekly.

• Support the development of process improvements and maintain team documentation in Confluence.

• Achieve high performance in daily duties and independently manage a portfolio of media sources.

• Proactively collaborate with Media Account Managers and Buyers to address obstacles and drive business growth.

• Consistently meet monthly yield plan goals and contribute to quarterly revenue/profit objectives.

WHAT YOU’LL NEED

• 2+ years’ experience in a yield optimization, inventory management, sales operations, or product management role.

• In-depth knowledge of digital advertising

• Proven business sense and problem-solving, critical thinking, project management, and analytical skills

• Ability to answer client questions and prepare recommendations that proactively address any concerns

• Ability to initiate and drive projects to completion with minimal guidance

• Comfortable dealing with changing environments and making decisions for the team

• Able to work independently as well as collaboratively within a team environment, handling multiple projects, and meeting tight deadlines under pressure

• Strong proficiency in Excel.

HOW YOU'LL LEVEL UP

• Ability to make logical decisions and follow a systematic order of operations amid multiple, simultaneous variables

• Capability to track, analyze, and integrate large volumes of data to inform campaign adjustments.

• A proactive mindset with a focus on continuous improvement and finding opportunities to optimize performance and profitability

• Strong collaboration skills to work effectively with cross-functional teams, including Product, Adops, and Account Managers

Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All emplo