Marketing Associate | Health Tech Startup

Join Our Team

Marketing Associate at CancerIQ

At CancerIQ, we are on a mission to expand access to precision cancer prevention, early detection, and treatment to more patient populations. Our innovative technology and services enable health systems to utilize genetic information to proactively combat cancer at scale. Our state-of-the-art, science-based platform has been shown to double genetic counseling service capacity, quadruple genetic testing uptake, and significantly improve screening compliance. With over $26 million raised, including our Series B funding led by Merck Global Health Innovation Fund and Amgen Ventures, we are well-positioned to continue our growth and impact.

Our team is a dedicated group of individuals who are as committed to ending cancer as the providers and patients we serve. This dedication has helped us build a network of over 200 clinical locations nationwide and establish a strong ecosystem of diagnostic and genomics partners. As we scale rapidly, we seek passionate individuals who want their work to make a significant impact. If you're driven to contribute to the fight against cancer, join us.

The Role

We are seeking a detail-oriented and proactive Marketing Associate to join our growing team. Reporting directly to the VP of Marketing, this role offers a unique opportunity to broadly support our mission of making equitable cancer prevention, early detection, and treatment accessible to all. This position is ideal for someone with a passion for transforming healthcare delivery and a commitment to making a real difference in the fight against cancer. As a Marketing Associate, you will gain valuable experience across various marketing functions, expanding our brand presence, engaging our target audiences, and driving business growth.

Requirements

Key Responsibilities

• Campaign Support: Support the VP of Marketing in the development, execution, and analysis of comprehensive marketing campaigns. Assist in coordinating cross-functional efforts to ensure all campaign elements are aligned and effectively reaching our target audiences. Help craft and execute logistics and create visuals that resonate with our audience and support our mission.
• Lead Generation: Design and maintain landing pages and forms in HubSpot to distribute content (webinars, on-site events, case studies, one-pagers) effectively and generate qualified leads for the sales team. Collaborate with the broader marketing team to develop strategies that optimize lead generation efforts.
• PR Coordination: Liaise with our PR team and VP of Marketing to distribute releases and maximize the impact of our public relations efforts. Collaborate on media outreach and other PR activities to enhance our brand visibility and reputation.
• CRM Management: In close communication with our VP of Marketing and VP of Operations, manage our marketing CRM (HubSpot), including building and maintaining in-platform content repositories, lists, creating and optimizing forms, and managing marketing workflows. Ensure data accuracy and efficient CRM operations to support marketing and sales initiatives.
• Content Deployment: Write and schedule social media posts for a B2B audience, ensuring alignment with our marketing strategies and brand voice. Work with the VP of Marketing and PR team to create a content calendar that supports overall marketing objectives.
• Event Marketing: Manage and maintain our event calendar, ensuring all team members are informed of upcoming events and deadlines. Support the VP of Marketing in the planning and execution of conference and in-person event marketing strategies, including booth setup, lead generation workflows, and promotional activities.
• Video Marketing: Edit, organize, and optimize distribution channels for an extensive video library of customer testimonials, ensuring proper categorization and usage across marketing channels.
• Product Marketing: Create sales enablement collateral on product updates to support the sales cycle and align with overall marketing strategies.

Key Skills Needed

• HubSpot/CRM: Proficiency in managing CRM systems, particularly HubSpot, is essential for handling lists, forms, and workflows. This includes building targeted lists for campaigns, creating and optimizing forms for lead capture, and automating marketing workflows to streamline processes and improve efficiency.
• Social Media: Experience in writing, scheduling, and managing social media content for a B2B audience is crucial. This involves developing content calendars, creating engaging posts th