Digital Marketing Technologist Director

Industry/Sector

Not Applicable

Specialism

Data, Analytics & AI

Management Level

Director

Job Description & Summary

At PwC, our people in data and analytics focus on leveraging data to drive insights and make informed business decisions. They utilise advanced analytics techniques to help clients optimise their operations and achieve their strategic goals.

In data analysis at PwC, you will focus on utilising advanced analytical techniques to extract insights from large datasets and drive data-driven decision-making. You will leverage skills in data manipulation, visualisation, and statistical modelling to support clients in solving complex business problems.

Translating the vision, you set the tone, and inspire others to follow. Your role is crucial in driving business growth, shaping the direction of client engagements, and mentoring the next generation of leaders. You are expected to be a guardian of PwC's reputation, understanding that quality, integrity, inclusion and a commercial mindset are all foundational to our success. You create a healthy working environment while maximising client satisfaction. You cultivate the potential in others and actively team across the PwC Network, understanding tradeoffs, and leveraging our collective strength.

Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:

• Lead in line with our values and brand.
• Develop new ideas, solutions, and structures; drive thought leadership.
• Solve problems by exploring multiple angles and using creativity, encouraging others to do the same.
• Balance long-term, short-term, detail-oriented, and big picture thinking.
• Make strategic choices and drive change by addressing system-level enablers.
• Promote technological advances, creating an environment where people and technology thrive together.
• Identify gaps in the market and convert opportunities to success for the Firm.
• Adhere to and enforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance) the Firm's code of conduct, and independence requirements.

The Opportunity

As part of the Marketing Technology Team you will lead large-scale marketing technology transformation programs, helping clients modernize how they connect with their customers through data, technology, and experience. As a Director you will set the strategic direction and drive business growth by overseeing the functional requirements, design, and architecture of marketing ecosystems while fostering impactful executive-level client relations. This role provides a unique opportunity to shape enterprise architectures and implementation strategies that enhance client relationships and deliver innovative solutions in a rapidly evolving marketing landscape.

 

Responsibilities

- Analyze and enhance client interactions through innovative technology

- Maintain a comprehensive understanding of the marketing technology landscape

- Guide teams in the integration of various marketing platforms

- Lead the definition and execution of enterprise marketing technology strategies and roadmap

- Translate complex marketing and data requirements into technology blueprints

- Lead pursuits, proposals, and solution development for marketing technology opportunities

 

What You Must Have

- Bachelor's Degree

- At least 10 years of experience in marketing technology strategy, architecture, and delivery within a consulting, agency, or enterprise environment

 

What Sets You Apart

- Master's Degree in Computer Science, Management Information Systems, Marketing preferred

- Proven track record of leading multi-platform implementations

- Demonstrating hands-on experience with AI solutions

- Developing and managing large martech transformation programs

- Familiarity with data privacy and governance frameworks

- Understanding of Adobe, Salesforce, and other Martech ecosystems

- Translating complex marketing requirements into technology blueprints

- Overseeing multi-disciplinary teams through end-to-end delivery