Producer, Email

About the Metropolitan Museum of Art

The Met presents over 5,000 years of art from around the world for everyone to experience and enjoy. The Museum lives in two iconic sites in New York City—The Met Fifth Avenue and The Met Cloisters. Millions of people also take part in The Met experience online.

Since its founding in 1870, The Met has always aspired to be more than a treasury of rare and beautiful objects. We are committed to fostering a collaborative and respectful work environment with a staff as diverse as the audiences we engage. Our staff members are art lovers who are passionate about working toward a common goal: creating the most dynamic and inspiring art museum in the world.

At The Met, every staff member – from security officers to researchers to scientists and beyond – lives by our core values of respect, inclusivity, collaboration, excellence, and integrity. 

Respect: Engage one another with collegiality, empathy, and kindness, always.

Inclusivity: Ensure that all are and feel welcome and valued.

Collaboration: Reach across boundaries to exchange ideas and work together toward our shared mission.

Excellence: Lead the cultural world in quality and expertise—and inspire curiosity and creativity.

Integrity: Hold ourselves to the highest moral standards, admit when we fall short, and then evolve. 

GENERAL STATEMENT OF RESPONSIBILITES & DUTIES:

As the Producer, Email, you will create produce and deploy email campaigns to build the museum’s brand, generate revenue and increase retention & acquisition. As a crucial part of the Marketing department, you will deliver email campaigns for stakeholders across the museum including Membership, Education, Development, Marketing and Retail. You will be responsible for all aspects of the Museum’s email lifecycle including content creation, HTML coding, scripting, list management, deployment and analysis.

PRIMARY RESPONSIBILIES & DUTIES:

• Produce email campaigns from internal stakeholders (PSD, request forms, templates)

• Code emails into HTML using image slicing and hand-coding techniques

• Writing and editorializing email content and newsletters

• Quality assurance of all emails (copyedit, brand, functionality, legal, platform rendering)

• Manage subscription lists, create segments for targeting and suppressions

• Create AB/multivariate tests to improve email response rates

• Creation of better email workflows, data connections, and microsites

• Report on email results for the marketing team and other stakeholders

• Analyze results and create actionable recommendations Upkeep of email calendar and campaigns from strategy to launch

• Collaborate with stakeholders throughout the lifecycle of each email, including edits, obtaining approvals, and communicating effectively throughout

• Knowledge of email best practices to campaigns and stakeholders

• Helping with marketing and communication related events

REQUIREMENTS & QUALIFICATIONS:

• Bachelor’s Degree in Communications, Marketing, Design, or related field

• 2-3 years experience in email marketing

• Strong analytical and quantitative skills

• Experience in email HTML, Photoshop, and Dreamweaver

• Experience with producing and deploying emails through an email service provider

• Experience working with subscription lists, targeting rules, and dynamic scripts

• Experience with work in a fast-paced environment and self-manage workloads

• Experience with identifying challenges and communicate issues with diverse stakeholders.

• Experience working effectively across departments and in cross-disciplinary teams

• Presentation skills, ability to lead meetings

• Preferred: Copyediting or copywriting experience

• Preferred: SQL, JavaScript, or API

• Preferred: Advanced Excel experience, pivot tables, formulas

• Knowledge of both Apple and Microsoft desktop operating environments

• Knowledge of email marketing, HTML, lifecycle automation, and email platforms

• Knowledge of email best practices, CAN-SPAM, CASL, and EU GDPR

• Knowledge of JIRA, Confluence, AirTable, or similar project management software

COMPENSATION RANGE:

• Pay Range: $90,000.00 - $95,000.00 / Annually

The advertised pay scale reflects the good faith minimum and maximum salary range for this role. The advertised pay scale is not a promise of a particular wage for any specific employee. The specific compensation of