Marketing Operations Manager
BigIDAbout the role
Who we are:
BigID is an innovative tech startup that focuses on solutions for data security, compliance, privacy, and governance. We're leading the market in all things data: helping our customers reduce risk, drive business innovation, achieve compliance, build customer trust, make better decisions, and get more value from their data.
We are building a global team with a passion for innovation and next-gen technology. BigID has been recognized for being one of CNBC’s Top 25 Startups powering the economy, we're on Built In's 2023 Best Places to Work, one of America's fastest-growing companies, Inc5000 2023, 3 years running, one of the 20 coolest identity access management and data protection companies, CRN Security 100 2023, a Market Leader in DSPM at the 11th annual Global InfoSec Awards (Cyber Defense Magazine) and 2023 Disruptor Gold Winner - Most Disruptive Cyber Security Software, Globee Awards.
At BigID, our team is the foundation of our success. Join a people-centric culture that is fast-paced and rewarding: you’ll have the opportunity to work with some of the most talented people in the industry who value innovation, diversity, integrity, and collaboration.
Who we seek:
We’re looking for a Marketing Operations Manager for our Global Business Operations team, reporting to the Director of Revenue Operations. This position will lead the marketing operations function and systems, consisting of marketing automation, lead management, data operations and flow, enablement, planning support, and productivity support for BigID marketing. A successful candidate will have a passion for demonstrating marketing contribution to sales productivity and pipeline. This person will manage and build processes and technology in service of the marketing team.
Our ideal candidate is someone who has hands-on marketing operations experience and is prepared to roll up his/her sleeves to execute the plan on tight deadlines and with limited resources. The successful candidate will also demonstrate exceptional collaboration skills, detail-orientation, be curious, results-driven, and possess strong organizational, analytical, and project management skills.
What you’ll do:
- Own marketing technology stack including; 6sense, Openprise, Hubspot, Revsure, Outreach, and more.
- Build and manage dashboards and reporting for business needs from C-Staff to individual-level - focus on actionable information to improve marketing performance and pipeline creation.
- Establish baseline metrics for performance across all channels. Use baselines to model expected outcomes, derive KPIs, and provide context for the budgeting process.
- Ensure proper Lead to SQL to Opportunity process is in place. Iterate and optimize.
- Support end to end marketing campaign processes from campaign creation and lead association through ROI analysis.
- Support the SDR function; ensure proper alignment between marketing, SDRs and sales.
- Define and refine Lead Prioritization model (scoring) to include account-based (firmographic), demographic/persona, and activity-based.
- Establish a knowledge base for ease of shared knowledge.
What you’ll bring:
- A bias towards action - proactive in improving processes, systems, etc.
- 5+ years of marketing operations experience, preferably in a high-growth SaaS environment
- Ability to derive insights and make data-driven decisions through analytical skills
- Experience managing marketing automation platforms: Hubspot, 6sense, Openprise, Outreach and more
- Project management, time management and critical thinking skills
- Effective communication across departments and seniority levels
- Desire to learn and adapt to evolving marketing trends and technologies
- Strong presentation skills to convey complex data and insights to stakeholders
Our Values:
We look for people who embody our values - Care, Do, Try & Shine.
- Care - We care about our customers and each other
- Do - We do what it takes to make a positive impact
- Try - We try our best and we don’t give up
- Shine - We shine and make it our mission always to stand out
The annual base salary range is $90,000 – $115,000. Actual salaries will vary and are based on a candidate’s qualifications, skills, and competencies. Salary is just one component of our Compensation Philosophy. Variable/Bonus Compensation & Equity Incentives align with individual and company performance.
BigBenefits:
💻 Work from home w
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